VIRAL MARKETING: WHY BOTHER?

Viral Marketing is the Holy Grail right? Consumers just love to pass your message around for you giving you massive reach for zero cost right? Wrong. It's time to set the record straight, take a good long look at viral, what it really is, where it sits within a twenty first century marketers toolbox, who its neighbours are and ultimately when it's worth bothering and when it's just not.

Moderator:
Mat Morrison is global co-ordinator of digital strategy, training and product development for global PR firm Porter Novelli. One of the original heavy hitters in the internet industry, Mat has worked in senior roles for such luminaries as AKQA, BMP interaction and Tribal DDB Worldwide.

Speakers:
Chris Kempt is founder and CEO of specialist Advergame production/promotion agency Kempt. They also run viral portal KillerViral.com and MemeCounter.com, which provides specialist tracking and analysis for Advergames and other viral content.

Scott Button runs Unruly Media and The Viral Video Chart which is syndicated by a number of mainstream media channels including the Guardian. They are at the forefront of where viral marketing meets social media.
Will McInnes is Managing Director of social media specialists NixonMcInnes. Will is evangelical about all things Social Media, but more importantly he is an inspiring translator. Will monitors the early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques.

Liam Mulhall runs Brewtopia, a brand that has been built from the bottom-up by consumer’s opinion. Their customers vote and have effective decision-making power over every aspect of the business. This strategy has allowed them to become a competitor in a market strangled by two major players: Fosters and Lion Nathan.