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Best Business Exhibition
The Seven Sins of Web Content Management
Wednesday 30th April 2008
15.30-16.00
This session will highlight and identity the key areas where marketers, business unit owners and IT departments commit the “deadliest of sins” surrounding their web content management projects. This session will discuss “repentance” and how to avoid these sins to ensure your web content management project is a successful one.
This presentation will discuss “the sins” as they relate to:
- Enabling Ownership
- Pinpointing the User (IT vs. Business)
- Maintaining Corporate Standards
- Managing Contribution
- Achieving Compliances
- Sharing and Re-using Content
- Delivering Flexibility
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