13 May 2008
Search Marketing
An Integrated Approach to Search Engine Marketing will Achieve Greatest Returns

Eight out of ten users now rely on search engines to find the information they need, according to research carried out by Yahoo! Search Marketing. What other marketing discipline provides an opportunity to promote your products at the precise moment somebody actively searches for something you sell? Click here to view the full Search marketing buyer's guide by IDM

The NEW 2008 programme is now available.

 
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Time

Session

Speaker

Theatre

Tags

10.30-11.00

Web Analytics for DM

Logan Tod & Co, Founding Partner, Matthew Tod

Digital Marketing

 Search
12.00-12.30

 Top 5 Tips for Successful Retail Search Campaigns

bigmouthmedia,  Senior Strategist – Retail, Finlay Clark

Digital Marketing

 Search

13.15-13.45

SEO and network entry point expansion: Bringing in engaged users who have never heard of you

MSN UK, Head of SEO and Audience Growth, Dan Cohen

Keynote

 Search
13.30-14.00

Quality Score: easy as PPC

MediaCo, Senior Account Manager, Sarah Forrest

Digital Marketing

Search
14.00-14.30

How to use Google geo-targeting to maximise your PPC traffic and ROI

Interaction Media, Consultant, Ann Stanley

Digital Marketing

Search
14.45-16.00

The masterclass Google University - Google analytics and website optimiser

 Google

Keynote

Search

15.00-15.30

Direct Navigation: 'The largest untapped market for paid search advertisers and agencies'

Sedo, Chief Strategy Officer, Matt Bentley

Digital Marketing

Search

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