Using the example of a recent project to relaunch the website for Chester Zoo, this presentation will look at some of the key challenges in planning for a site relaunch.
Once your site is up, who takes responsibility for putting in the website content, making updates and keeping content fresh and relevant?
How do you take advantage of the explosion in Social Network Marketing and allow your content to be widely distributed across the internet?
What role can your agency play – and how to balance overall content ownership with creative control for a consistent brand experience across the site?