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Digital Solutions Theatre

The 2013 programme for the Digital Marketing Theatre and Solutions Lounge is yet to be announced, but please see below for the 2012 programme to get an idea of the breadth of content in the Digital Solutions theatre.

Internet World 2011 - Setting the digital agenda! Register your interest and we'll keep you updated

Day 1

Time Session Title  Speaker

10.30-
10.50

The Silver Bullet for Online Sales & Service?

 Richard Bassett, 
LivePerson & Customer Representative
 

11.40-
12.00
 

 Elements of paid search
 		 Chris Rowett, Head of PPC,
Epiphany
 
13.00-
13.20

Wormholes in the Global User Website Experience: How to Get Geolingual Visitors to Register, Buy, and Beyond

 Ben Sargent, 
Common Sense Advisory

 

13.40- 
14.00

 The importance of a robust commercial strategy Chris Kerwin- co founder,
Candid 
 
14.25-
14.45
 		 Data is King: Maximising the value locked up in your data Peter Wilde, Sales Director and Tom Whitney, Pre-Sales Consultant 
Emailvision 
 
15.30-
15.50		 Analyze & optimize your Facebook marketing
 		 Jake Jephcott, International Sales Director  & Jan Zajac , CEO,
Sotrender

 

Day 2

 

Time Session Title  Speaker


10.30 -
10.50
 
 
Expanding the role of your most productive virtual employee                  
Andy Peart,
Artifical Solutions
11.40 - 12.00

Digital Marketing with Microsoft SharePoint 2010 

Kareem Monem – Client Services Director,
BrightStarr 
Dan Haywood – Digital Marketing Product Group,  
Microsoft 
13.00 - 13.20
 		 Viral Marketing

Chris Mills, President,
Hitcents

13.40-
14.00

Webshops and Internationalisation:
one Europe, still 47 countries

 Frank van den berg- Managing Director,
Salesupply

14.25 - 14.45


How to create and manage ROI-driven integrated search strategies
Matt Wood, Head of Search, 
SEO Positive
 
15.30 - 15.50 Search centric brands: the future
shape of digital marketing.		 Dan Peden, Head of SEO,
Epiphany

 

Day 3

 

Time Session Title  Speaker

10.30-
10.50
 
Making Money through Online Dating
Matthew Pitt, Operations Director,
WhiteLabelDating.com
12.10-
12.30		 Marketing: Move beyond traditional SEO by leveraging your company’s USP Ian Miller, Search Director,
Crafted Media
 
13.00-
13.20
 		 Real-time advertising: how to bring intelligence to display (Case Study: Personalized Retargeting) Russ Carroll, CEUK Country Manager,
NextPerformance
14.20-
14.40
 		 Maximising value through multichannel marketing Serge Milbank, Digital Marketing
 Consultant,
Stream 20
 
15.00-
15.20		 2015: Impact of new VAT rules on e-commerce profits Michaela Merz, Partner, EMEA VAT Network Leader, PriceWaterhouseCoopers
Tom Borec, Senior Manager, VAT & International Taxation, PriceWaterhouseCoopers

 

 

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