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Mobile Theatre

Theatre sponsored by:

episerver


The Mobile Theatre is located in Mobile World at Internet World, Europe's largest event for digital. The 2013 programme is yet to be announced, but please see below for the 2012 programme to get an idea of the breadth of content in the Mobile theatre.

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Day 1

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
10.00-10.30 Native vs HTML5: It's not about the technology ! Nick Barnett, 
CEO of Mippin
10.45-11.15 The Future of Multi-Channel Customer experience
 
Jonathan Browne, Senior Analyst,
Forrester
12.30-1.00 Slow down! What should you consider before going mobile?
 
Eran Zinman, Mobile Group Leader managing R&D,  
Conduit
 
1.10-1.40 Fire up your mobile and tablet channels Allan Thraen, Product Manager,
EpiServer
Jonny Kaldor, MD,
Pugpig

 
1.50-2.20 Taking content rich websites mobile Damian Proctor, Creative Director,
Redweb
 
3.00 -3.30 IDM Academy: Mobile - ultimate personalised marketing Rob Thurner,
IDM & Burner Mobile
idm
 
3.45-4.15 Mobile search: B.I.G for SMEs. Why you must get involved now and how? Skip Fidura, Director,
DotSearch

 

Day 2

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
10.00-10.30 The E-Marketing Edge: Optimizing the profitibility and
visibility of your online marketing campaigns
Jeremie Peiro, Co-Founder,
Lengow
 
10.45-11.15 How companies are embracing social media: SMBenchmark wave one results Thomas Brown, head of Insight 
CIM
cim
12.30-1.00 Mastering customer journies in the multi-device connected world Duncan Hallas, Commercial Director EMEA,
Netbiscuits
 
1.10-1.40 Why Converging Mobile-mCommerce,
Social-Commerce, Ecommerce and the
store is the future of retail

 
Eric Abensur, CEO,
Venda
 
1.50-2.20
 
How Orange improved the effectiveness of their
mobile site by iterative prototype usability testing with the latest mobile device eyetracking

 

Dr Sarah Burton Taylor, Director,
WUP

3.45-4.15 Mobile and Social media - The Convergence Vinay Sud,
Global LBS

 

Day 3

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
12.30-1.00
 
Mobile+Payments – A customer led revolution re-writing the rules of Business Chris Harris,
Head of Strategic Initiative Delivery,
Barclaycard Payment Acceptance
1.10-1.40
 
An alternative view of mobile payments? Mat Peck,
Head of Innovation,
Sagepay
 
1.50-2.20
 
Managing audio, video & brand assets in a mobile world Theresa Regli, Principal,
Real Story Group
 
3.00 -3.30
 
mCommerce: Why now and what should be considered?                        Neil Burton, Sales Director,
WebSpiders Ltd

 

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