Mobile Theatre
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The Mobile Theatre is located in Mobile World at Internet World, Europe's largest event for digital. The 2013 programme is yet to be announced, but please see below for the 2012 programme to get an idea of the breadth of content in the Mobile theatre. Click here to enquire about visiting Internet World 2013 |
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Day 1
Please click on the session titles for more details on the session and speaker.
| Time | Session title | Speaker |
| 10.00-10.30 | Native vs HTML5: It's not about the technology ! |
Nick Barnett, CEO of Mippin |
| 10.45-11.15 |
The Future of Multi-Channel Customer experience |
Jonathan Browne, Senior Analyst, Forrester |
| 12.30-1.00 |
Slow down! What should you consider before going mobile? |
Eran Zinman, Mobile Group Leader managing R&D, Conduit |
| 1.10-1.40 | Fire up your mobile and tablet channels |
Allan Thraen, Product Manager, EpiServer Jonny Kaldor, MD, Pugpig |
| 1.50-2.20 | Taking content rich websites mobile |
Damian Proctor, Creative Director, Redweb |
| 3.00 -3.30 | IDM Academy: Mobile - ultimate personalised marketing |
Rob Thurner, IDM & Burner Mobile ![]() |
| 3.45-4.15 | Mobile search: B.I.G for SMEs. Why you must get involved now and how? |
Skip Fidura, Director, DotSearch |
Day 2
Please click on the session titles for more details on the session and speaker.
| Time | Session title | Speaker |
| 10.00-10.30 |
The E-Marketing Edge: Optimizing the profitibility and visibility of your online marketing campaigns |
Jeremie Peiro, Co-Founder, Lengow |
| 10.45-11.15 | How companies are embracing social media: SMBenchmark wave one results |
Thomas Brown, head of Insight CIM ![]() |
| 12.30-1.00 | Mastering customer journies in the multi-device connected world |
Duncan Hallas, Commercial Director EMEA, Netbiscuits |
| 1.10-1.40 |
Why Converging Mobile-mCommerce, Social-Commerce, Ecommerce and the store is the future of retail |
Eric Abensur, CEO, Venda |
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1.50-2.20 |
How Orange improved the effectiveness of their mobile site by iterative prototype usability testing with the latest mobile device eyetracking |
Dr Sarah Burton Taylor, Director, |
| 3.45-4.15 | Mobile and Social media - The Convergence |
Vinay Sud, Global LBS |
Day 3
Please click on the session titles for more details on the session and speaker.
| Time | Session title | Speaker |
|
12.30-1.00 |
Mobile+Payments – A customer led revolution re-writing the rules of Business |
Chris Harris, Head of Strategic Initiative Delivery, Barclaycard Payment Acceptance |
|
1.10-1.40 |
An alternative view of mobile payments? |
Mat Peck, Head of Innovation, Sagepay |
|
1.50-2.20 |
Managing audio, video & brand assets in a mobile world |
Theresa Regli, Principal, Real Story Group |
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3.00 -3.30 |
mCommerce: Why now and what should be considered? |
Neil Burton, Sales Director, WebSpiders Ltd |
























