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Social Media Theatre

Theatre sponsored by:

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The Social Media Theatre is located in Social Media World at Internet World, Europe's largest event for digital. The 2013 programme is yet to be announced, but please see below for the 2012 programme to get an idea of the breadth of content in the Social Media theatre.

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Day 1

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
10.00-10.30 Simplifying Facebook Commerce- How Oriflame
achieved 20,000 application installations in only
6 months
 		 Jonathan Cook,
Head of New Media,
Valtech
10.45-11.15 Making social media stick  James Murray, Digital Insights Manager & Simon WIlkinson, Head of Global Consumer Marketing, Dr Martens
 
12.30-1.00 How to really run a Facebook commerce store James Cronin, CIO,
Venda Ltd                      
 
1.10-1.40 Best practices: Advice for taking your social media programme global Sajan
 
1.50-2.20 Using social data to personalise your service Louisa East,
Commercial Director,
Rummble Labs
 
3.00 -3.30
Tweets vs Rankings - Does social media noise influence search rankings?		 Tim Grice,
Head of Search, 
Branded3
 

 

Day 2

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
10.00-10.30 IDM Academy: How can I use LinkedIn to create brand
awareness?		 Danny Bermant, 
IDM & Brainstorm Digital
idm
10.45-11.15 Consolidating your social media presence for your brand Peter Sunna, Product Manager,
EpiServer
 
12.30-1.00 The elusive ROI of social media: Tracking connections through to sales Luca Benini, Managing Director, Europe,
Buddy Media
 
1.10-1.40 SEO and social media: A route to SEO success John Heffernan, Business Development Manager,
MediaCo
 
1.50-2.20 Leveraging the power of Facebook advertising- how to optimise your campaigns for premium results Tom Shellard, Account Director, Brighter Option
 
3.00 -3.30 Follow the Stars to Social Commerce Success Livia Dubos, International Marketing Manager,
Ekomi
 
3.45-4.15 Science of Sharing- An Analysis of Who Shares & Why Judith Lewis, Head of Search,
Beyond

 

Day 3

Please click on the session titles for more details on the session and speaker.

Time Session title Speaker
10.00-10.30 How I learned to stop worrying and love SEO   Gareth Battersby, Creative Director,
Epiphany
 
12.30-1.00 Lessons from Sport – engaging fans, members and close audiences Jon Reay, Digital Strategy Director,
Aqueduct
 
1.10-1.40 Has gamification lost its edge? Or is it winning?              Adam Boyden, President,
Conduit

 
1.50-2.20 How American Express used LinkedIn to reach
prospects for corporate card membership                            		 David Desbons-Lauvaux, Media Planner,
Fortune Cookie
RJ Ancona, Director of Acquisition EMEA
American Express
2.45 -3.15 Integrating Social with SEO Tim Grice,
Head of Search
Branded3
 

 

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