Email, Mobile & Analytics Theatre
 |
Digital and mobile marketing had revolutionised traditional marketing, increasing its reach and effectiveness. With best practice ever changing, you can't afford not to be up on the latest trends in email, mobile and analytics. |
Topics include:
Email Marketing
Social Media & Search
Mobile Marketing
Mobile Advertising
Mobile Web & Apps
Web Analytics
Customer Engagement Tools
Online Video & Podcasting
Rich Media
 |
 |
 |
Day 1 - Tuesday 10th May
| Sponsored by |
 |
 |
 |
| Time | Session Title | Speaker |
| 10:00 - 10:30 |
Siddharth (Sid) Jhunjhunwala Director, Web Spiders |
|
| 10:45 - 11:15 |
Keys to Engagement; Building dialogues around customer insight |
Richard Evans |
| 12:30 - 13:00 |
The 'What kind of coffee' syndrome: |
Michael Weston |
|
13:10 - 13:40 |
|
Moderator: |
| 13:50 - 14:20 |
The Great Web Form Challenge: How mouse tracking can help reduce drop-off rates |
Christian Bennefeld CEO etracker |
| 15:00 - 15:30 |
Conversions – key applicable methodologies for increasing conversions... or what you can do to get people buying! |
Marc Munier Commercial Director Pure 360 |
| 15:45 - 16:15 | The Future of Email Marketing |
Barney Willis Director Media UK eCircle |
| 16:30 - 17:00 |
IDM Academy: Getting started with campaign attribution analysis |
Matthew Tod IDM  |
Day 2 - Wednesday 11th May
| Sponsored by |
|
|
|
| Time | Session Title | Speaker |
| 10:00 - 10:30 |
NHS Direct: mobilising the online
Sponsored by |
Nick Van Noorden Head of Marketing Fusionworkshop Eddie Vassallo Mobile Strategist Fusionworkshop |
| 10:45 - 11:15 |
The Future of Digital Advertising for Brands: Targeting the right people, with the right message, in a multi-channel world |
Robin Goad |
| 12:30 - 13:00 |
Daniel Harari Marketing Director Emarsys |
|
| 13:10 - 13:40 |
Lessons From The High Street: Using email to boost post-sale marketing |
Tink Taylor Managing Director dotMailer |
| 13:50 - 14:20 |
Trying it all together: Designing a multi-channel campaign |
Archna Trivedi |
| 15:00 - 15:30 |
Netbiscuits Innovation Spotlight: HTML5+ and Rich Mobile UI: How to increase revenues and engagement with a richer mobile experience |
Speakers from  |
| 15:45 - 16:15 |
Improving efficiency within your email campaign management process |
James Bunting Director of Search & Strategy Communicator Group |
| 16:30 - 17:00 |
Behavioural email marketing: giving customers what they want right now. |
Sean Duffy Email Centre |
Day 3 - Thursday 12th May
| Sponsored by |
|
|
|
| Time | Session Title | Speaker |
| 10:00 - 10:30 |
Using email to turn channel fragmentation to your advantage |
Tony Macpherson Client Slave Mike Parry Email Monkey Inbox Warriors |
| 10:45 - 11:15 |
How to redevelop your email marketing to increase engagement and ROI in 2011 |
Philip Storey |
| 12:30 - 13:00 |
What is the App Economy? Who |
Shaul Olmert |
| 13:10 - 13:40 |
IDM Academy: |
Robert Thurner Incentivated, IDM |
| 13:50 - 14:20 |
Mobile Panel Debate, covering: What are the most common mistakes ecommerce companies make when trying to use mobile to increase reach, engagement and sales? How and which emerging technology trends shape the mobile buying experience, ultimately where should businesses be investing? How will these technology choices influence other non mobile channels? What are the user cases that ecommerce companies should be focusing on now and next? Will Location Based Services achieve the relevance and scale to win a share of marketing budgets & what will it take? What are the opportunities & challenges brought about my mobile coupons?How will mobile operators fit into all this? |
Mobile Panel chaired by |
| 14:30 - 15:00 |
To Measure Return on Social Media Investment |
Parry Malm |
| 15:15 - 15:45 |
Cutting Through The Hype: How smarter mobile strategies can maximise ROI |
Alex Meisl Chairman & Co-Founder Sponge |
