Email, Mobile & Analytics Theatre
Day 1 - Tuesday 27 April 2010
| Sponsored by: |    |
| Association partner: |  |
| Time | Topic | Session Title | Speakers |
| 10.00-10.30 | Mobile Marketing | The “Mobile Marketing Masterclass” Click here to view video |
Marcus Hyatt, txtlocal |
| 10.45-11.15 | Email Marketing, eCommerce / eTail, CRM | Using web analytics to drive email marketing relevance: Get a 200% uplift in revenue Click here to view video |
Sean Duffy, Email Marketing Consultant, Emailcenter UK |
| 1.10 - 1.40 | Web Analytics & Reporting | Web analytics for Marketing & Communications - Best Practice Methodologies for a Socially Networked WorldClick here to view video |
Sam Phillips, CEO, Glide Technologies |
| 1.50 - 2.20 | Mobile Marketing | Mobile app vs. Mobile Web - how to set up 360 degree mobile strategiesClick here to view video |
Steffan Schlinner, NetBiscuits, Martin Saunders, MS Internet, Alistair Shortland, txtlocal & Ian Homer, Bemoko |
| 3.00 - 3.30 | Email Marketing, Mobile Marketing, Web 2.0, Social Media, Buzz Marketing | Hyperlocal marketing – Location based services for brandsClick here to view video |
Chetan Damani, COO, Imano |
| 3.45 - 4.15 | Email Marketing | How the email industry has developed and changed over the past 10 years and where it is goingClick here to view video |
Barney Willis, eCircle |
| 4.30 - 5.00 | Mobile Marketing | Mobile Marketing: where we are now and where we are goingClick here to view video |
Jonathan Bass, Vice Chair, DMA Mobile Council & MD, Incentivised |
Day 2 - Wednesday 28 April 2010
| Time | Topic | Seminar Title | Speakers |
| 10.00 - 10.30 | Mobile Marketing, Web 2.0 |
Mobile apps – 10 steps to creating successful appsClick here to view video |
Ravi Damani, CEO, Imano |
| 10.45 - 11.15 | Mobile Marketing, eCommerce / eTail |
Case Study: OASIS - Learnings & Results from the following mobile projects with eCommerce performanceClick here to view video |
Rod Anthony, E-Commerce Marketing Manager, OASIS |
| 12.30 - 1.00 | Mobile Marketing, Web 2.0 |
The Agency Mobilizer – Doing Mobile Just Right!Click here to view video
|
Steffen Schlimmer, Senior Sales Manager, Netbiscuits GmbH |
| 1.10 - 1.40 | Mobile Marketing, Web 2.0 |
Technology fuelled campaigns. Case Study: Sella Artois & Becks Click here to view video |
Lucas Herscovici Head of Digital & Innovation, AB InBev & Jane Linton, Imano |
| 1.50 - 2.20 | Search, SEO |
Don't leave money on the table - investing in organic searchClick here to view video
|
S. Ryan DeShazer, VP Global Practice Leader - Search, Gyro:HSR |
| 3.00 - 3.30 | Email, Analytics |
High-End Fashion retailer Matches as a case study to illustrate how web analytics and email marketing work brilliantly togetherClick here to view video |
Mike Weston, VP UK & EMEA Sales, Lyris |
| 3.45 - 4.15 | mCommerce, Mobile Marketing, Ecommerce/etail |
Mobilising Applications to: improve commerce, automate processes and provide access to informationClick here to view video |
Neil Burton, Business Development Manager, Web Spiders |
Day Three - Thursday 29 April 2010
| Time | Topic | Seminar Title | Speakers |
| 10.45 - 11.15 | Email Marketing |
Getting the basics right with email marketingClick here to view video |
Nick Gold, Managing Director, Emailvision |
| 12.30 - 1.00 | Email Marketing |
The Case For Email Automation: Increasing Relevancy & Revenues while Reducing CostsClick here to view video |
Daniel Harari, Marketing Director/Co-Founder, emarsys |
| 1.10 - 1.40 | Email Marketing, eCommerce / eTail |
What we can learn from the most successful email marketing campaigns of online retailers in the US and the UK Click here to view video |
Riaz Kanani, Marketing Director – International, Silverpop |
| 1.50 - 2.20 | Mobile Marketing, Paid-For Search, Blogging, Web Content Management |
Using platform/mobile technologies and techniques to generate new revenuesClick here to view video |
Stephen Pinches, Lead Product Manager, Financial Times |
| 2.30 - 3.00 | Social Media | Social Media: what's hot and what works | Course Director, The Chartered Institute of Marketing |
| 3.15 - 3.45 | Digital Marketing | 5 Digital Actions You Need to Take | Damian Ryan, Author of Understanding Digital Media |
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