16 -18 June 2015, ExCeL London

Internet World 2014

List view

17 Jun 2014

Google sees 3.3 billion searches per day; 500 million are new everyday which Google's never seen before. These new customers, using long-tail, non-branded phrases, don't know whom to buy from. See cases studies and learn how Big Data and machine learning deliver new customers and massive volumes of new sales

Gary Smith

Long seen as an exciting but somewhat gimmicky technology, a step-change in Augmented Reality has brought Dulux consumers a step closer to experiencing what their room would look like in any colour before buying the paint. Learn how the brand launched this in over 30 markets on the same day.

Stewart Longhurst
AkzoNobel / Dulux

Personalised email content based on individual subscriber preferences is already widely used, but a quantified understanding of subscriber engagement is now emerging as a valuable new insight into past, current and most importantly future customer behaviour. This presentation explores some of the latest developments, applications and benefits of 'engagement' profiling.

Marketing Manager

The accelerating pace of change in enterprise technology offers unprecedented opportunities — and major stress — for business and IT leaders alike. Business units seek to exploit new opportunities presented by emerging technologies, which has given rise to the “Shadow IT” phenomenon and a broad proliferation of tools and suppliers in the enterprise. Obvious gains in short-term agility have been accompanied by longer-term architectural and sustainability challenges. At the same time, business stakeholders remain properly skeptical of whether their incumbent major platform vendors can deliver value for these emerging opportunities.

Designed for enterprise architects, IT planners, and tech-savvy business leaders, this workshop will help you get out in front of emerging technologies. It will provide you with tools to help you proactively identify which technologies could bring the most business value to your specific environment, as well as arm you with the savvy to avoid common pitfalls. The session will examine the challenges and benefits of emerging technologies in segments where business and IT interests overlap — and often come into conflict.

Specifically, we'll look at social collaboration, gamification and innovation, cloud-based file sharing, mobile middleware, and social media analytics. You'll come away from this presentation with proven, test-based methodologies for evaluating and selecting vendors in fast-moving technology landscapes.

Theresa Regli
Managing Director
Real Story Group

The challenges of Big Data. Who's doing Big Data well? How can you tell how well you're doing? How to make your organisation more big data capable?

Christine Andrews
Managing Director
DQM Group

This session will look at the intersection between PR, journalism and digital marketing offered by the evolution of the online content marketplace. Since the last Internet World, we have seen the meteoric growth of publications such as BuzzFeed and UpWorthy that combine journalism, aggregation and sponsored content/ native advertising in new and exciting ways. Their techniques and  in particular their approach to native advertising is now being mirrored across mainstream media, most notably by the Guardian.  
But how do brands fare in this new world? Will traditional PR, where you pay someone to help generate free coverage die out to be replaced with a new relationship with the media, where you pay for coverage directly? Given that much of the distribution for this content is via its newsfeed, how will Facebook adapt its algorithm to cope with the use of its ecosystem to market outside of its own paid for channels?  How do the content discovery platforms like OutBrain fit into this new ecosystem as they deliver brands the power to market content direct to consumers in a radical departure from traditional mechanics? 

Benjamin Cohen
Former Channel 4 News Technology Correspondent
Clarity PR

• Increasing range of technology is driving change across consumer behaviour
• Consumer needs have to be matched by the merchant need at pace, how?
• What does success look like?


Mike Walters
Product Director

Oakley Mobile creates mobile experiences that don't just meet the bar, but exceeds it. Alongside showcasing how we're empowering Internet World 2014 with augmented reality, we will be discussing how AR can be used as an engaging business tool. And what to be mindful of in the short-term & long-term.

Barry Richardson
Creative Director
Oakley Mobile
Gavin Talbot
Oakley Mobile

It's not enough to simply push out the information you want to tell your customers; you need to tune in to their thoughts to see what they're looking for and how they want to access it. We'll show you how to understand your users to boost conversions and foster loyalty.

Roger Hetherington
Head of UX
Squiz UK Limited

Parallel networking addresses evolving security concerns of major retailers and distributed enterprises.  Using UK-based HART Systems and Barnes and Noble as examples, Mr. Notwell will speak to today’s modern retail store environment, the challenges that it faces and value of introducing parallel networking to achieve secure and optimal business performance.


Lindsay Notwell
Vice President, International

In this era where data and technology are rapidly evolving, it is essential to be agile - learning fast and failing quickly. Ray Eitel-Porter will discuss cross-industry analytics trends, and will showcase the results from a new joint study with MIT, focused on how the effective use of Analytics drives higher enterprise performance. The session will also look at cloud-based Data Discovery and how it rapidly generates insights from data.

Ray Eitel-Porter
Managing Director
Accenture Analytics

Build products in days, not months - without writing a single line of code! Optimize products, pricing and positioning with available Web data to ensure you have the competitive advantage!

David White
CEO and Co-Founder

3 years on from the launch of the government's Tech City project, has the project delivered on making London into Europe's capital of startups? And more importantly what actually is Tech City in 2014? In 2012, Alex Wood launched Tech City News, the leading independent news site for London's technology scene, and will share his unique insights into what makes the scene tick and what the future may bring.


Tech City News

Synopsis - Join leading practitioners in a discussion about the upsides of marketing automation in the cloud: - Hear the critical success factors and risk controls that are involved - Learn about competing solutions and industry standards - Discuss your own concerns with key industry players.

Dave  Haucke
Enterprise Marketing Management (EMM)
David Reed
DataIQ and IQ Big Data 50
Mark Chapman
General Manager of CRM & Data
Paul Kennedy
Head of Consulting
Call Credit Information Group
Peter Galdies
Development Director
Joanne Hannaford
Managing Director
Goldman Sachs

Ecommerce SEO has predominantly been about getting as many products as possible indexed and visible within search engines. In order to perform organically; ecommerce businesses need to think like publishers, deciding on the best strategies to engage their audience and ensuring they have answers to questions during the consideration process.

Tim Grice
Director of Search

Argus Labs uses deep learning algorithms to sense, understand and predict human behaviour and emotions, based on the sensors in a smart-phone and general usage of a smart-phone. The presentation will demonstrate how smart-phones will start to behave as intelligent entities that know how a user feels and improve our lives.

Head of Deep Learning
Argus Labs

Traditional lead-gen is dead. Spray and pray email tactics are a thing of the past and spending your marketing budget on expensive promos and hoping those leads convert is "so yesterday" that it hurts. IT marketing doesn't have to be this way! Leave the 00’s behind, and come hear the secret to winning the hearts, minds and budgets of the 5.5 million IT buyers in Spiceworks and how the brave new world of "vertical social networks" will make you an even more successful marketer.

Reginald Herde
Director of Sales Enablement

Jurga Zilinskiene, CEO of Today Translations and an expert coder herself, talks about the controls needed to ensure your people and systems are trustworthy and protect yourselves in a competitive market. This talk will look at the importance of having the right software but also of understanding workflows within your business and creating software that works around people and processes. Jurga will also focus on the risks associated with cross border multilingual communications due to differences in language and culture, and give tips on how to protect your business and IP.

Today Translations are the first specialist language companies in the world to secure ISO27001 informations security certification that covers its global operations. 

Jurga	 Zilinskiene
Today Translations

What Women Want: Men have pondered over this since the beginning of time. Now, using Big Data, publishers gather audience insight to predict what people want. Acting on the insight through targeted advertising and content recommendations increases ad revenue, attracts subscribers and engages readers.

Dr  John Markus Lervik

With consumers now preferring to read digitally, the value of digital advertising has increased.Find out how publishers can identify topics without manual tagging; removing the need for editors to understand the commercial models attached to the content.The topic extraction engine can drive recommendations or push topics into a site's ad-platform.

Christian Prokopp
Principal Consultant
Big Data Partnership

Technology has changed efficiency levels in nearly every aspect of our lives but what takes places in the average school is not dissimilar to what took place decades ago. Shane will explain his journey from teacher to e-learning pioneer and how he has develops the use of algorithms to personalise education for every child, scale globally and get some very unreasonable results which could change the way we see education going forward.

Shane Hill

Business mobility is not just about enabling people to work out of office: it’s also about bringing the office ‘out there’. We are tantalisingly close to creating entirely ‘mobilised’ organisations, where every person, asset and function can be tracked and managed remotely. Tomorrow’s schools, hospitals and businesses will have a virtual existence far beyond their physical sites, linked to their stakeholders, communities and the global marketplace via an infinite network of connections. Peter will bring to life some of the barriers currently standing in the way of this ideal new model, and share some examples of where it is already being achieved.

Peter  Kelly
Managing Director
Virgin Media Business

Hear the latest advice on how to secure venture capital for your technology business. This is followed by pitches from three of the UK’s most promising technology companies, one will be announced as the winner of The First Tuesday Award 2014 delivered in partnership with Salesforce.com and Deloitte. 

Christer Holloman
First Tuesday

Are you using paid search correctly and keeping up with the latest developments? Attendees will: - Discover the benefits of adding extensions to ad copy. - Assess which bid multipliers they should be using. - Understand why to use features such as Google Shopping. - See how Cath Kidston utilise paid search and see successful results.

Rebekah Schelfhout
Brogan Savage
Cath Kidston

The Enterprise Mobile Experience Management marketplace has a broad range of vendors, from major infrastructure players (most of whom acquired small mobile software firms), to upstart competitors with innovative approaches. Which one is best for you? Join RSG's Theresa Regli for a fast-paced tour of the marketplace and a use-case methodology for identifying the right solutions for your enterprise.

Theresa Regli
Managing Director
Real Story Group

In order to be effective at content marketing, you need to get three things right: a smart strategy, excellent content creation, and solid technology. Adrienne and Ben will give practical tips to help businesses become effective at content marketing.

Adrienne Burns
Director of Client Strategy
Axonn Media
Benjamin Manning
Head of Business Development
Axonn Media

- BlackBerry 10 overview of tools
- Universal Device Service + Mobile Device Management
- BlackBerry Secure Workspace for Android and iOS
- Leveraging the Power of Secure Workspace in Your Application
- Deploying an Application to the Secure Workspace
- References – hear about real examples of companies who have deployed BES 10

Sharif Frederick Penniman
Senior Enterprise Developer EMEA Enterprise Partnerships

The last 5 years have seen an explosion in the growth of wearable technology, health and fitness data and mobiles apps and devices. Yet we are still only at the very start of our journey towards the “database of me” - a personal cloud containing details of every aspect of our lives. How will the availability of huge quantities of health and performance data on everyone affect how companies do business, how people lead their lives and the general wellness of the population?


Andy Caddy
Group CIO
Virgin Active Health Clubs

Organisations that strategically leverage analytics make faster, smarter decisions. Join Accenture’s Nick Millman as he shares the key trends enabling the digital and analytics revolution. Leveraging real client experiences, he will discuss the importance of building a data driven culture to drive differentiation, deepen customer relationships, and deliver growth and profitability.


Nick   Millman
Managing Director, Digital, Data & Analytics

Big Data is Transformational, some see it as Disruptive; nevertheless wise organisations are:
• Creating new operating models to innovate and Improve
• Exploiting information to maximise yield and grow
• Generating new business models
This presentation unmasks why Big Data is making organisations more profitable and changes to make it happen. You will learn how the data around you can solve your thorniest problems, how sensing Information from the Internet and elsewhere is being exploited. Are you ready to transform your organisation?


John Morton
Big Data Advisor and former regional CTO of SAS

Content marketing is exploding and increasingly ecommerce marketers are turning to content for driving online engagement and sales. Attend this session to find how to create an effective content marketing strategy for your ecommerce site.


David Bowen
Product Manager

We live in a multi-screen world where 90% of us use several devices (tablets, smartphones, laptops, etc.) simultaneously. Learn 6 ways on how to optimise your visitors' experiences across these devices and improve the ROI of your organisation's website.

William Rogers

understand how companies can go to the next stage in transforming their email marketing from a simplistic or ?batch and blast? approach to more sophisticated practices that delivers improved ROI.

Jonny Davies
Customer Success Director

Using automated deployement to build and maintain your environments ensuring stability, security & maintainability with Puppet & Vagrent.


James  McDougall
Managing Director

40/100G is either at your data center or coming soon. Multi-mode fibre with MPO-connected ribbon fibre is the preferred method of connectivity for these high speeds over short distances. This joint CommScope/JDSU session will explore the various ways of connecting devices at 40/100G along with the test methods to ensure it works!

Peter	 Marsh
Technical Manager
Trevor Nord
Field Application Specialist

Assessing the value of content has until now been a fragmented and basic process. However, as content strategy becomes a key pillar of any digital approach, now is the time to understand just how effective your digital content is at delivering against your business goals.

Paul Carysforth
Head of Media and Analytics

This Ultimate Speed Pitching event is designed to let anyone pitch anything they like to an attentive audience. For example you might be looking for co-founders for your startup or connections in general to build up your network or you might want to pitch your idea/product/service/skills/etc to potential investors/customers/employers/etc. - ALL are welcome

Robert  Fenton
Hipsters, Hackers & Hustlers

This session will cover how, in the era of technology-driven marketing and digitally empowered customers, the CMO and CIO can no longer afford to operate separately and must work together as the new C-suite 'power team' to deliver measurable business results through innovation and efficiency. 


In this presentation you’ll discover a surprisingly simple, step-by-step conversion optimisation system laden with incredibly powerful benefits. Drawing upon never before seen case studies from some of the UK's biggest online retailers, Dan will reveal how to achieve an ROI of over 500% using tested and proven Conversion Rate Optimisation (CRO) techniques.


Dan  Croxen-John
AWA digital

mkodo, provider of global mobile gaming apps to major operators, will outline the challenges and solutions for delivering successful mCommerce apps.


In the increasingly digital world, consumers prefer to buy from the brands which provide them with the best overall experience. In this presentation, we explore how adding the humanity and personality into your interactions with customers via email marketing, can have the biggest impact.


Skip  Fidura
Client Services Director

Today’s world technologies are well connected, yet most business people don’t take advantage of it in their business networking. There are a few simple, yet effective hacks that can take sky-rocket our business networking. In this interactive session we will:

- Demonstrate several powerful business networking hacks and tips.
- Explain networking techniques and technology tools that make business networking easier. 
- Present a few effective ways to meet people and to build lasting relationships, designed to grow a business.

Whether we want to meet people in business or social context, these techniques will help us make a bigger professional impact on the people we meet.

Marian Gazdik
London Director
Startup Grind

SemperTec will talk about the benefits & adaptability of InRack cooling. The modular system is perfectly suited to Enterprise DCs and Comm’s Rooms alike, and with a PUE of 1.11 and an ability to create additional rack space InRack cooling should be your system of choice.  Chatsworths Products presentation will include an examination of successful thermal management strategies used in data centres, by describing the concept of aisle containment, its practical uses and some of the newest methods of achieving airflow isolation. We will look at the deployment of economic benefits of complete isolation between HVAC cool supply and hot return air within the data centre.

Guy Hutchins
Sales & Marketing Director
Ian Cathcart
Channel Manager - EMEA

With companies like Bloomberg, Facebook, Goldman Sachs and The Guardian using Elasticsearch, discover how the power of search can power your data analysis. We'll enlighten you with some impressive use-cases for on-the-fly real-time data analysis and share dashboards that will delight you (and your stakeholders) beyond belief.


Mark Harwood
Software Engineer

18 Jun 2014
Registration & Welcome Refreshments
Chair's Opening Remarks
Geoff  Connell
Director of ICT
London Boroughs of Newham & Havering

Exploiting London’s potential for economic progress and growth and developing its vision as

  •  An emerging centre for innovation
  • A growing platform for expansion and employment
  • An inspiring climate for young talent
Kit Malthouse
Deputy Mayor
Business and Enterprise

With frequent scientific breakthroughs and surrounded by new technologies the opportunity for disruptive change is all around us, this session is designed to show business leaders which technologies:

  • Inspire new strategies
  • Are rearranging value circles
  • Have the potential to bring new customers
  • Capable of completely disrupting the status quo
  • Require us to innovate our engagement processes
David Smith
Futurist & Chief Executive
GFF (Global Futures and Foresight)

For London to blossom into a global innovation hotspot, mimicking the likes of Boston and the Silicon Valley, businesses need a smart network granting them access to markets and to financial, research and inventive resources. Within this heterogeneous innovation ecosystem, large firms, technology and innovation centres, as well as an enterprising state can integrate and act as growth catalysts.

Now is the time for the UK to be ambitious, bold and enterprising. Disruptive technologies, business models and approaches to R&D are transforming health delivery, domestic energy, and finance. We must get a grip on developing smart cities with smart citizens whose smart businesses, tablets, and intelligent homes make everyone wealthier, more sustainable and healthier for longer.

Birgitte Andersen
Big Innovation Centre
Will Hutton
Big Innovation Centre
Networking Break & Refreshments