Web 2.0 and Social Media

Social Media, as has been widely covered by Internet World over the past 3 years, has become a major force in the way people communicate. Its implications to today’s business community are widespead from including recommendation software on ecommerce sites to creating groups on Linkedin. As such many marketing departments have been left confused as to where they should be looking for their next investment (be that time or financial).

What is certain is that social media provides new and exciting opportunities for organisations to communicate with their customers. What is less certain is which social media activities provide the most tangible benefits and ROI.

Internet World 2009 will help to unravel the hype and give some clarity as to what your business could get out of it. We’ll cover many of the issues that marketing departments and agencies are faced with including targeted advertising on social networks, building your own social network, how to exploit established social networks, how to use Twitter for your brand, how to use applications and much more.

Supplier Marketplace
Social Media & Web 2.0 at Internet World represents a huge collection of suppliers who can help you create and implement a Social Media & Web 2.0 strategy. From the content management suppliers who can help you build your own, to agencies who will build you applications to use on established social networks or advise you on how best to engage your customers without seeming intrusive, Internet World has hundreds of suppliers who can help you. It’s also the perfect opportunity to compare offerings and ensure that your current suppliers are giving you the best value for money.


A place to learn
Web 2.0 & Social Media at Internet World plays host to a dedicated theatre covering everything you need to know.