Digital Marketing
“There are so many opportunities and channels when it comes to digital marketing. The challenge is to keep up with the constant change”
Emma Jenkins, Head of Interactive, Proctor & Gamble
Emma Jenkins, Head of Interactive, Proctor & Gamble
Digital/Online Marketing has experienced unprecedented growth over the past 5 years, overtaking many forms of media. This growth has walked hand in hand with innovation resulting in an industry that has and continues to change at a rapid pace. It can be hard for even the most advanced digital marketers to keep up with this change. That is where Internet World can help. We seek out the latest trends, leading experts and present them to you over 3 days, under one roof.
IAB UK online ad-spend figures:
2005: £1.36bn (up 65.6%)
2006: £2.01bn (up 41.6%)
2007: £2.81bn (up 38%)
2008: £3.3bn (up 17%)
Despite the tough economic times, online ad spend still managed a 17% growth year on year in 2008. It is clear that it is the media that is best placed to ride the storm and Internet World is the place where you can go to understand how your business could be making the best use of it.
Digital Marketing at Internet World
The Digital Marketing at Internet World is essentially a show within a show that uncovers and explains the detail behind using the internet to drive customers and build your brand. With three theatres focusing on specific disciplines within digital marketing it will look in depth at each area and help you understand how your business can improve ROI, increase campaign effectiveness, integrate multiple channels, convert visitors into customers, understand how targeting can be used, understand best practise and much, much more…
Supplier marketplace
Digital Marketing at Internet World will showcase hundreds of specialist digital marketing suppliers who can help you formulate and implement your online strategy. With so many suppliers under one roof it’s also the perfect opportunity to compare offerings and ensure that your current suppliers are giving you the best value for money.
“As your needs change, you have to reassess your support base to ensure it’s set up for the new reality. Digital is changing so rapidly you need to look at this much more frequently than in the past.”
Emma Jenkins, head of Interactive, Proctor & Gamble
Emma Jenkins, head of Interactive, Proctor & Gamble
A place to learn
Digital Marketing at Internet World 2010 will play host to 3 Topic specific theatres:
> Advertising, Search & Affiliate
> Email, Mobile & Analytics
> Web 2.0, Social Media, Usability and Design & Build
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