Exhibiting at the right exhibition can be one of the most efficient, effective and successful marketing activities available to you. No other form of marketing can get you in a room with so many potential customers actively looking for suppliers and give you the chance to have hundreds of face to face meetings in such a short period of time, whilst also benefiting from brand exposure and thought leadership.
Internet World has over 10,000 attendees over three days - can you afford to miss out?
Some organisations often overlook many of the ways that an event can help their business, so here are 6 of the main ways that exhibiting at Internet World could benefit your company:
1. Lead Generation
Internet World puts you in front of largest number of business decision makers in the UK. Over 10,000 attendees across three days and under one roof - all looking for the best solution for their business!
With the quality and number of visitors in attendance, exhibiting at Internet World gives you brand exposure to the sort of people who will actually buy your services. Remember, being in the same room as your competitors only increases brand awareness if your customers are there to see you...
As the UK’s largest gathering of suppliers and buyers for the market, this is also your best opportunity to network with your peers, discuss ideas with them and help formulate your online strategy. Or you can just catch up over a beer.
4. Keep in touch with customers
With 10,000+ attendees - many from the UK’s largest companies - it’s likely your best customers are going to be at Internet World. It is the ideal opportunity to keep in touch with them, introduce them to the team, demonstrate new products or services and make sure, at this particularly difficult time, that you do everything you can to keep them happy.
5. Position your company as a ’thought leader'
The Internet World seminar programme is widely regarded as the leading free educational forum in Europe. By exhibiting you qualify for priority selection in the seminar program allowing your company to be seen as though leaders by the market, building confidence in your brand and increasing your chances of acquiring business.