ATLANTA and CHICAGO , February 12, 2013: EPiServer, a global software provider for innovative digital marketing and e-commerce solutions, and Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver timely and relevant content to their target audience and continuously connect the interactive communications of an individual with the web site experience of the same individual, drawing from the rich set of digital behaviors in the Silverpop Engage database.
Individuals are increasingly expecting the digital world to know who they are across all touch points, and this partnership enables marketers to treat every individual customer or prospects to the perfect digital customer experience. Most importantly, this partnership makes the job of the marketing department easier because the best tools are now designed to work harmoniously together. Marketers will be able to deliver highly personalized content to the right audience and get a complete view of how the visitor moves through the entire purchase path.
EPiServer 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across channels, allows users to strategically manage their online presence by creating, managing and optimizing any number of sites for global or local markets. With this integration, EPiServer users will be able to access and work with Silverpop, adding advanced marketing capabilities around lead capture and nurturing. The partnership, which originated from Silverpop’s own use of the EPiServer CMS platform, will make marketing data within Silverpop Engage available in EPiServer’s advanced personalization engine, and will enable users to strategically tie together marketing efforts and improve efficiency while increasing conversion rates through suggested and personalized messaging.
“There’s an increasing need to measure all digital interactions quickly and to make this data instantly actionable across all channels, adjust content and messaging according to real-time results and improve conversions. By seamlessly integrating the EPiServer web experience management solution into Silverpop Engage, these complexities melt away,” said Will Schnabel, senior vice president of global business development for Silverpop. “By delivering a more integrated digital presence our customers will improve the experience for their customers and prospects and more efficiently increase their revenue.”
“We’re proud and excited to be working with Silverpop, as it is an important step toward building upon the capabilities of our platform,” said Bob Egner, VP of Product Management at EPiServer. “This partnership allows our customers to further utilize marketing and lead nurturing capabilities through an integrated approach, combining the marketing capabilities of Silverpop with EPiServer’s streamlined content creation.”
For more information, please contact:
Maria Wasing
VP of Global Marketing, EPiServer
maria.wasing@episerver.com
+46 73 852 17 52
Stacy Kirk
Manager of Corporate Communications-Silverpop
skirk@silverpop.com
770-661-0633
About Silverpop:
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at www.silverpop.com.
About EPiServer
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.
