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16 -18 June 2015, ExCeL London

Internet World 2014

Sun, Sea & Sodium - Salt launches new APAC operation

20 Mar 2014
Sun, Sea & Sodium - Salt launches new APAC operation

Australia is not all about the sun, beach and surfing. With a constantly growing job market, it has become a thriving country for digital. It is predicted that 4.4 million jobs will be dedicated to Big Data by 2015. Because of its ever-changing market, companies are increasingly viewing APAC as a place to really expand in. Being a very successful brand within digital the last couple of years together with the demands from clients, we are now ready to take the Salt brand global.

Elliot Dell, Director at Salt explains that there are many reasons behind choosing to open our Sodium office in Sydney.

‘The forecasting spend especially in big data together with a lot of our clients’ headquarters for APAC being based in Sydney made Sydney an obvious choice. Also, the Australian culture suits our brand and I believe that it is a place where Sodium can become successful and recognised.’ 

Paul Annis, Director at Salt, is also very positive about the partnership and states that the Sodium Office, which launched in January 2014 is the next step for Salt.

‘APAC is very important for us because the digital market is very progressive and there is an appetite in it. There are also some great candidates and we will be able to offer the organisations our niche services on a more global scale’

As a specialist recruitment consultancy Salt understands the challenges and opportunities of digital transformation. Elliot Dell mentions that they spoke to a number of potential business partners and established digital recruiters in Sydney before they met Tiarne Hawkins.

‘We felt that she shared our digital vision and her drive and enthusiasm and with her as a Regional Director we can bring the Sodium brand alive in Sydney’

It was in January 2014 that One Step joined forces with Salt to launch Sodium as a key element of the APAC operation. One Step Recruitment was a specialist Business Consulting and Recruitment company working exclusively within the Digital Marketing and Technology sector which mirrored Salt and what they want to achieve in APAC.  

As a director of Sodium, Tiarne will bring in her expertise in successfully building sales and marketing teams. She has worked in a variety of companies across the digital marketing and technology sector, before joining Sodium.

‘It's a very exciting time here as we launch Sodium in the APAC markets. Australia is just waiting for a global recruitment solution. We just can't keep up with the growth here and look forward to seeing a demand that is on par with the European digital market’

The Sodium office will be a great addition to providing the clients and candidates the best services. Already Salt has 50 consultants that have successfully completed thousands of searches for hundreds of clients across 30 countries and over 50 cities.

- See more at: http://www.welovesalt.com/blog/sun-sea-and-sodium-salt-launches-new-apac-operation-blog-47920104133#sthash.mc9hzTX8.dpuf