Kalixa to discuss why we are all paying too much for payments
London, UK, 22nd April 2013 – Kalixa Group, a next generation payments company, today announced it has been selected to speak at Internet World 2013 in London on Tuesday 23rd April. Internet World is the UK's largest event for online and digital business and provides an opportunity for industry professionals to discuss the latest trends and innovations.
At the event, Suresh Vaghijani, Head of Kalixa Pay at Kalixa Group will argue that we are all paying too much for payments. There can be up to ten different players involved in enabling even simple payment services with each party taking their cut. This is increasing the cost and complexity for merchants at a time when margins are already being squeezed. Often merchants are forced to pass on these costs to unsuspecting consumers.
Kalixa is different because it owns its own ecosystem, covering virtually every area of the payments chain - meaning its customers only need Kalixa rather than a myriad of payment providers. At Internet World Kalixa will explain how it removes the excess links in the value chain to make payments cost effective and simple for merchants and their customers.
“Consumers are moving off the high street and going online to pay for goods and other commodities. Online sales in the UK grew by 16% in March 2013 year on year according to IMRG. It is paramount for retailers and other businesses to provide a compelling online consumer experience or risk losing customers and revenue,” said Suresh Vaghijani, Head of Kalixa Pay at Kalixa Group. “Payments are critical to this. Currently 67% of consumers abandon an online sale at checkout due to usability issues.”
“We want to show merchants that a great payment experience doesn’t need to be costly and complex – there is another way to do things. Our technology makes payments efficient and simple for merchants and their customers helping to turn browsers into buyers,” continued Vaghijani.
Suresh’s presentation ‘Why are we all paying too much payments?’ will be taking place on Tuesday 23rd April at 10.30am in the Digital Solutions Theatre at Earl’s Court, London.
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About Kalixa Group
With twelve years of industry experience, Kalixa Group is one of the leading providers of payment services in the world and enable consumers, small business and merchants to make and accept digital payments anywhere, anytime, any way. Kalixa turns browsers into buyers, risk into reward and cost into competitive advantage.
In the last year Kalixa processed transactions worth €2.6 billion for more than 300 merchants and supports 200 of the world’s most popular payment methods. Its Kalixa prepaid card has more than 150,000 users across Europe. The company has offices in Vienna and London, with more than 150 employees from 25 nations.
For more information visit: www.kalixa.com
PR Contact:
Sarah Wilson/Charlotte Abbott, CCgroup for Kalixa Group
Tel +44 207 535 7217 / +44 207 535 7208
kalixa@ccgrouppr.com
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