Rancho Santa Margarita, CALIF– February 6, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a partnership with Deutsche Post Direkt GmbH, subsidiary of Deutsche Post and veteran developer of address management solutions to optimize direct advertising. The partnership represents continued progress in Melissa Data’s global expansion, benefitting customers of Deutsche Post Direkt with proven solutions in international address validation and geocoding.
"Partnering with Deutsche Post Direkt, a national leader in address management and interactive marketing, underlines our capabilities and potential for development and expansion of shops at the international level," said Çagdas Gandar, Sales Director Europe, Melissa Data.
Melissa Data’s global perspective on data quality aligns with Deutsche Post Direkt’s core business operations in address cleansing, analysis, enhancement and leasing. Using Melissa Data’s Global Address Verification, a component of the company’s Global Data Quality Suite, direct advertisers can reduce costs and improve operations through international address verification. Users can analyze addresses from more than 240 countries and territories – correcting and translating them into the official postal format of each geographic region, and enhancing them with location-based information.
Upon request, Melissa Data is providing a free data analysis and data quality report for customers of Deutsche Post Direkt, enabling a benchmark for determining further data quality strategies based on individual customer needs.