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Using and optimising video advertising formats in search to create consumer anticipation and drive box office sales for Warner Bros

26 Apr 2012
15:30 - 16:00
Location:  Advertising, Affiliate & Search Theatre
The presentation will be a walk through of some brand new search-based video formats offered and then practical tips and tricks - with results taken from Warner Bros films - to optimise and make sense of them. We will talk through how these can be integrated successfully into atl and mobile activity - again with examples.

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