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The Silver Lining: Advanced email marketing with The Cloud

24 Apr 2012
12:30 - 13:00
Location:  Email & Analytics Theatre
Email marketing has become dependent upon the ability to store and manipulate relevant data about customer behaviour by using efficient tools and methods to send personalised, automatic messages. Cloud storage technology takes these basic concepts to new heights by significantly increasing the amount and type of data that can be stored about customers, products and behaviour. That data, together with personalisation and email automation tools, can be used to create real-time 1-1 targeted messages faster than typical email marketing systems. In this seminar learn how big brands use eCircle's leading Cloud technology to maximise their ROI through clever email marketing.

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