16 -18 June 2015, ExCeL London

Internet World 2014

Curing Sea Blindness – How the Royal Navy told its Story

Curing Sea Blindness – How the Royal Navy told its Story
19 Jun 2014
14:00 - 14:30

From pirate hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis. Yet surprisingly a high percentage of the British population have little understanding of their relevance to the nation. This may seem a passing problem for a 500 year old brand but has serious immediate implications in three key areas: attracting fresh recruits, retaining existing staff and making sure they get their fair share of public funding.  So how did the Royal Navy’s digital agency partner e3, using the Sitecore Experience Platform, address this challenge and deliver a ship shape digital strategy?  

Liam	 Tuvey
Head of Strategy
e3
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londontechweek

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