Title DEDICATED MARKETING ANALYTICS Description Cabestan provides powerful tools for analysing customer behaviour and campaign results. Get to know customers on a strategic level by implementing automatic scoring, defining predictable variables in their behaviour and cross-referencing all data, thus obtaining significant and relevant customer insight. Cabestan can interface with data mining solutions, CRM tools and web analytics tools - refining segmentation even more. PDF Click here to download PDF Date 26 Mar 2010

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Title DEDICATED MARKETING CAMPAIGN Description Promoting the right product or service, to the right person, at the time they most need it. At each stage of the customer life cycle, Cabestan focuses on a dedicated way to approach each one individually - enabling interactive, effective communication. The aim is to build a special relationship in real time with each of your targets. PDF Click here to download PDF Date 26 Mar 2010

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Title DEDICATED MARKETING DATABASE Description For many businesses, customer information is still distributed across a range of information systems. Whether your data is generated from your website, your call centre, your online store CRM tool or your web analytics, Cabestan will set up, host, manage and centralise all information concerning your customers within a single database - Datamart Marketing - to create a unified marketing perspective. PDF Click here to download PDF Date 26 Mar 2010

Title Customer relations via e-mail and SMS: what is the corporate communication strategy, what are the operational needs and what tools are needed to cater to all this? PDF opinion_crm_corporate_communication_2.pdf Date 19 Apr 2010

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Title Reconceiving customer relations via e-mail: Reinforcing proximity between customer and brand for maximising revenues PDF Opinion_reconceiving_crm_2.pdf Date 19 Apr 2010

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Title Statistical reporting of e-mail marketing campaigns can be lacking in transparency PDF Opion_transparency_reporting_2.pdf Date 19 Apr 2010

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Title The key to online communication in 2009 Gradually shift your email marketing campaigns to a multi-channel strategy Description How do you centralise and analyse all of this multi-channel information to communicate with your contacts in a relevant way? PDF Click here to download PDF Date 26 Mar 2010

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Title Transactional emails: a source of business productivity Description Transactional emails, also known as service emails, add to the quality of your customer service. PDF Click here to download PDF Date 26 Mar 2010