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Best Business Exhibition
Online Segmentation - Make your online marketing more relevant using Online Segmentation
Wednesday 30th April 2008
10.30- 11.00
Online Segmentation - Make your online marketing more relevant using Online Segmentation
Relevance, in email, search, landing pages, is critical to online marketing, and segmentation critical to achieving relevance. But what to segment, online behaviour, RFM data, engagement, channel preferences, and when?
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