Masterclass Theatre sponsor:
Engagement Marketing: strategies for conversion and ongoing customer retentionMeet the experts. Challenge the experts. Learn from the experts.
A series of presentations and workshops where you can ‘ask the experts’ and find out about key areas of online marketing. Presentations cover emerging trends including mobile and video. Listen, learn and contribute. Tuesday 29 April 2008 is below. Wednesday and Thursday to follow.
Tuesday 29 April 2008
|
Time |
Session |
Speaker |
Tags |
| 10.00-11.00 |
|
Search |
|
| 11.00-12.00 |
Lyris masterclass - Email marketing Improve the success of your email marketing – an action plan |
Lyris UK, Andrew Robinson, Managing Director, and Lyris Technologies, Inc, Garin Hobbs, Director International/Channel Sales |
|
| 12.00-12.30 |
Donal Kane, Director of Product Management, Mediaplex and Commission Junction |
Digital Marketing |
|
| 12.30-13.00 |
When Mobile Devices Access Your Website - An insight into visitor behaviour and how to manage it |
Maxsi, CEO, John Harrison |
Mobile |
| 13.00-13.30 |
B2B digital marketing:four proven ways that webTV can bring it to live |
Broadview, Managing Director, Stuart Maister |
IPTV, Web 2.0 |
| 13.30-14.00 |
Why mobile is different and how to take advantage - planning and designing user experiences |
cxpartners, Managing Director, Giles Colborne |
Mobile |
| 14.00-15.00 |
Don't waste any online leads. Profile the data and call them within seconds of them going online |
Steve Lawton, Sales Director, LeadCall, Case Study: Relax Finance |
Online Advertising |
| 15.00-15.30 |
Mobile Advertising: Assess it quickly, effectively and inexpensively for your brand |
Admob, Sales Director EMEA, Andy Smith |
Mobile |
| 15.30-16.00 |
Inside Mobile, Director, James Hilton |
Mobile |
|
| 16.00-16.30 |
Roundtable: How can you integrate mobile into your marketing mix? |
Inside Mobile Director, |
Mobile |
Wednesday 30th April 2008
|
Time |
Session |
Speaker |
Tags |
| 10.00-11.00 |
|
Search |
|
| 11.00-12.00 |
Tina Judic, Country Manager, Mediaplex & Mark Syal, Head of Walker-i |
E-commerce |
|
| 12.00-12.30 |
Stickyeyes, Head of Search & Training, Gary Beal |
Search |
|
| 12.30-13.00 |
VBMA Discussion |
Viral |
|
| 13.00-13.30 |
Create professional desktop, enterprise, web and mobile applications with NetBeans |
Sun Microsystems |
Mobile |
| 13.30-14.00 |
Christer Holloman, Chief Executive, First Tuesday and Doughty Hanson Technology Ventures |
||
| 14.00-14.30 |
Efficient Frontier, European Client Services Director, Jonathan Beeston |
Search |
|
| 15.00-15.30 |
Responsys, VP & GM EMEA, John Nugent |
|
|
| 15.30-16.00 |
Achieving effective management and results from your search and affiliate activity |
Commission Junction, Head of Account Management, Daniel Powel |
Online Advertising |
| 16.00-16.30 |
Wimob, Business Development Manager, Mercè Ruestes |
Mobile |
Thursday 1st May 2008
|
Time |
Session |
Speaker |
Tags |
| 11.00-11.30 |
Beyond Opens and Clicks: Using Customer Based Metrics to Drive Performance Improvement |
Alchemy Worx, CEO, Dela Quist |
Email Marketing |
| 12.00-12.30 |
ValueClick Europe, Gary Goodman, Marketing Director |
||
| 12.30-13.00 |
At the Races, Editor, Matthew Taylor |
Web Design |
|
| 13.00-13.30 |
Inside Mobile, Director, James Hilton |
Mobile |
|
| 13.30-14.00 |
PFJ, Paul Farrer, Chairman |
||
| 14.00-14.30 |
Engagement Marketing: strategies for conversion and ongoing customer retention |
Silverpop EMEA, Managing Director, Michael Weston |
|
| 14.30-15.00 |
How to design winning email campaigns |
Experian CheetahMail, Managing Director Europe, Steve Lomax |
|
| 15.00-15.30 |
DSNR Media Group, CEO, Tsafrir Peles |
Online Advertising |
An interactive feature interpreting the significance of Web2.0 and what it means to your business
A world class conference created to help understand the latest developments in digital marketing
Are you building UK’s most promising internet company? Tell us about it
Guide delegates to the show stands. Each day they’re faster so be quick to click!