Internet World’s audience is more than double its nearest competitor - see the below graphs for a comparison. Internet World also has high quality attendees and provides a full breakdown of the types of visitors that attend.
- Internet World is the only UK show that covers all the key topics relevant to a company’s online strategy
- Longest running trade show of its kind, now in its 15th year
- 89% of visitors have purchasing authority
- 50% increase in visitor numbers to a total attendance of 12,909*
- 50% increase in size of show
- 108% increase in visitors from companies with a turnover of over £50 million
- 56% increase in visitors from companies with over £5 million online budget
- 70% increase in visitors from companies with 1000+ employees
- 62% of the visitors use their site to conduct E-commerce, including 26% who conduct E-commerce just with consumers and 13% who conduct E-commerce just with other businesses.
- 63% of all visitors either see sales reps less than once a month or never.
Company Size
| 1000+ | 21% |
| 500-999 | 6% |
| 250-499 | 6% |
| 100-249 | 10% |
| Less than 99 | 57% |
Turnover
| £100 million plus | 18% |
| £50 - £100 million | 7% |
| £5 - £50 million | 16% |
| £1 - £5 million | 17% |
| £500,000 - £999,999 | 6% |
| £250,000 - £499,999 | 8% |
| Up to £250,000 | 25% |
49% expect to invest in Digital Marketing products or services as a result of their visit to Internet World
33% expect to invest in Web 2.0 or Social Media products or services as a result of their visit to Internet World
51% of attendees had live Web Content Management projects that they were sourcing suppliers for
38% of attendees had live Ecommerce projects that they were sourcing suppliers for
28% of attendees had live Hosting/Managed Services/Connectivity projects that they were sourcing suppliers for
25% of attendees had live Internet Security and Payment projects that they were sourcing suppliers for
Leading Key Interests
| Search engine optimisation | 48% |
| Online advertising | 48% |
| Email marketing | 46% |
| Web 2.0 | 43% |
| Web design | 38% |
| Web analytics & reporting | 38% |
| Web content management | 34% |
| Web development | 34% |
| E-commerce/e-tail | 30% |
| User generated/social networking | 29% |
| Blogging/Vlogging | 29% |
| Affiliate marketing | 27% |
| Paid for search | 27% |
| Usability/accessibility | 25% |
| Mobile & SMS Marketing | 24% |
| Pod casting | 22% |
| CRM | 21% |
| Rich Media | 20% |
| Streaming | 17% |
| Search & Navigation tools | 16% |
48% of the visitors to Internet World had visited no other show in the past year. No more than 10% attended any other single named competitor event in the last 12 months.
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Download the complete BPA Audit and research report.
If you would like further information contact James Drake-Brockman, show director, on 020 7955 3958 or email jdrake-brockman@cmpi.biz
If you are interested in becoming an exhibitor, sponsor or speaker for the 2008 show, please click here for further information.
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