Improve the Success of your Email Marketing – An Action Plan

This session will detail the Lyris email marketing action plan, full of simple and straightforward steps you should take in order to improve the success of your email marketing. Implementing this plan of action has doubled e-commerce revenue in less than 3 months for some Lyris customers, notably Celtic FC - the case study presented last year at Internet World.

The email marketing action plan is divided into the following key areas:

• Deliverability
• Open Rate
• Content Improvements
• Targeting
• Triggered Emails
• List Growth

Speakers:Andrew Robinson is the Managing Director of Lyris UK and presents with Garin Hobbs, Director International/Channel Sales from Lyris Technologies, Inc. Andrew and Garin will also be joined in the Masterclass session by Kieran Cooper, General Manager Lyris UK and Matt Hayes, Director of Production Lyris UK.