The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity. The IDM has trained more than 60,000 marketing practitioners; 5,000 hold the coveted IDM Diploma.
The IDM Academy at Internet World offers a series of FREE expert briefings covering all aspects of digital, data & direct marketing strategies.
|
Time |
Session |
Speaker |
|
|
10.30-11.00 |
Sticky Content |
Search | |
|
11.30-12.00 |
Carlson Marketing |
Web 2.0, Mobile | |
|
12.30-13.00 |
Getting the Most from Search - Integration, Ethics and Testing for Success |
Bigmouthmedia.com
|
Search |
|
13.30-14.00 |
FreshMinds |
Web 2.0 |
|
|
14.30 – 15.00 |
Email: Not another case of channel isolation |
Acxiom, Senior Account Director, Digital Louis Fernandes |
|
|
15.30 – 16.00 |
Building Meaningful Consumer Relationships with Digital – Not One Night Stands |
Agency.com |
Web 2.0 |