If you want to know more about the Google mission and how it can help your business, you should attend the hour long Google University sessions scheduled at this year's event.

The Basics' Google University 29th - 30th April: 10.00 – 11.00 (in the Internet World Masterclass Theatre) will help you understand why you should advertise online and use Google AdWords. You will be shown how to set up an account, be introduced to the key principles that help you get the most from your account and learn how to measure the success of your campaigns.

The Masterclass Google University 29th - 30th April: 15.45 – 17.00 (in the Keynote Theatre) will build upon your existing knowledge and empower you to take full advantage of AdWords. We will offer you a refresher on AdWords, demonstrate methods to boost ROI from your campaigns and show the many Brand opportunities that AdWords can offer you to strengthen your presence on the web. At the end we will also show you some of the new tools and recent launches for you to try out.

Google University - Google Analytics and Website Optimiser 1st May Thurs: 14.45 – 16.00 (in the Keynote Theatre)
Learn to use the new Google Analytics and Website Optimiser to analyse where your visitors come from, how users interact with your site and how to fine-tune your site content.

Google Analytics: Discover. Share. Act. The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Website Optimiser: Google's free A/B and multivariate testing tool helps you discover what combination of site content is really most effective at turning your visitors into customers.

Places will be limited and demand high so please arrive early.

Register now for FREE entry