'Going Green' - The Direct Marketers Need to Balance Online and Offline Communications
Wednesday 30th April 2008
14.30 - 15.00
"Going Green" - The Direct Marketers Need to Balance Online and Offline Communications
- The economics of online vs. off line direct marketing
- The link between DM, corporate social responsibility, and the environmental laws
- Demographics - old school versus new school DM
Steve Hanney
Consultant