04 July 2008
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'Going Green' - The Direct Marketers Need to Balance Online and Offline Communications

Wednesday 30th April 2008

14.30 - 15.00

"Going Green" - The Direct Marketers Need to Balance Online and Offline Communications

  • The economics of online vs. off line direct marketing
  • The link between DM, corporate social responsibility, and the environmental laws
  • Demographics - old school versus new school DM

Steve Hanney
Consultant

 

 
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