Heatworld.com is a website from the makers of heat magazine, fusing the values of Britain's premier celebrity print brand with the most exciting elements of the web, creating unique content that reaches 400,000 Unique Visitors, delivers 11.5m Page Impressions and has over 35,000 registered users.

Users are offered VIP access to the site by becoming heatworld 'citizens', enabling them to comment on articles and interact with each other on the forums by creating profiles about themselves. The bestcomments are printed in the magazine; a perfect example of a virtuous circle where those commenting on celebrities experience their own '15 minutes' of fame.

Heatworld has an obligation to check this user-generated content, and the work is outsourced to Chat Moderators who have eight years of daily experience in judging user contributions in a variety of languages, to chat rooms, comment areas, blogs, profiles and discussion forums, for clients from Amnesty, BBC and Glaxo, to Orange, Panasonic and Waitrose. For them and for heatworld, the benefit is protection from libel risk and the maintenance of a high-quality user experience - one that is not eroded by troublesome elements. Chat Moderators are exhibiting at Internet World, outside of Web Theatre 2.0 on stand E586