| Time |
Session |
Speaker |
Tags |
Theatre |
|
11.00-11.30
|
Beyond opens and clicks: using customer based metrics to drive performance improvement
|
Alchemy Worx, CEO, Dela Quist
|
Email
|
Masterclasses
|
|
11.30-12.00
|
Behavioural marketing - the most cost effective form of online marketing
|
RedEye, Commercial Director, Matthew Kelleher
|
Email
|
Digital Markteing
|
|
14.00-14.30
|
Engagement Marketing: strategies for conversion and ongoing customer retention
|
Silverpop EMEA, Managing Director, Michael Weston
|
Email
|
Masterclasses
|
|
14.30-15.00
|
How to design winning email campaigns
|
Experian CheetahMail, Managing Director Europe, Steve Lomax
|
Email
|
Masterclasses
|
|
14.30-15.00
|
Email marketing for B2B and high value relationships
|
|
Email
|
IDM
|