04 July 2008
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Best Business Exhibition
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Defining Web 3.0 and What it Means for Marketers

Thursday 1st May 2008

11.30 - 12.00

Defining Web 3.0 and What it Means for Marketers

  • Reviewing the current thinking of Web 3.0 from the “web as database” to “intelligent agents” as the stepping stones to artificial intelligence
  • Our definition of Web 3.0
  • The impact on marketers: the realisation of “segment of one”
  • Timescales – when is this a reality?

Jed Murphy
Director of Direct & Digital Marketing
Carlson Marketing

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