Defining Web 3.0 and What it Means for Marketers
Thursday 1st May 2008
11.30 - 12.00
Defining Web 3.0 and What it Means for Marketers
- Reviewing the current thinking of Web 3.0 from the “web as database” to “intelligent agents” as the stepping stones to artificial intelligence
- Our definition of Web 3.0
- The impact on marketers: the realisation of “segment of one”
- Timescales – when is this a reality?
Jed Murphy
Director of Direct & Digital Marketing
Carlson Marketing