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Case Study: How online video advertising delivered a far better ROI than standard TV advertising for Reckitt Benckiser
Thursday 1st May 2008
12.30-13.00
Case Study: How online video advertising delivered a far better ROI than standard TV advertising for Reckitt Benckiser
This session will discuss how online video advertising has worked for a large FMCG client. We will discuss the creative used, the audience data and how the results were validated by the Dunnhumby Tesco Clubcard scheme.
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