Building your brand around the website and how to make it work

As the 30-second TV spot is losing its status as the primary place for consumers, the web is maturing from having a marginal influence on consumers to becoming the centre stage of brand marketing campaigns. The quality of the experience provided by brand’s websites is becoming the make-or-break factor in companies’ efforts to reach and engage consumers more effectively. Good or poor websites cost the same but how do you make it truly effective with consumers and use it re-ignite your brand? Join Mark Inskip, Digital Marketing Sciences Director – Accenture, who will explore ways of measuring and improving a website’s performance from a consumer and technical perspective.