Beyond Segmentation The Challenge of Contact Optimisation
Tuesday 29th April 2008
13.30 - 14.00
Beyond Segmentation: The Challenge of Contact Optimisation
- What is contact optimisation and why is it so important?
- How can direct and digital marketers benefit from its implementation?
- What are the challenges of contact optimisation and how can you tackle them?
Mike Talbot
VP of Corporate Marketing
Alterian