Beyond Opens and Clicks: Using Customer Based Metrics to Drive Performance Improvement

Email is one of the most measurable marketing activities, but are you tracking the right metrics for your business and using them to drive process improvement and increased ROI? Open and click-through rates, although useful are quite blunt tools. Dela Quist will take you beyond the standard email metrics and show you how to implement a highly sophisticated customer focused system of measuring the results of you email marketing activity, that will enable you to improve performance, obtain more resources and create stronger relationships with your customers. Bring your notebooks as you are guaranteed to walk away with at least one new metric to apply to your email program.