Behavioural Targeting: Making Direct Marketing Work on Digital Platforms
Wednesday 30th April 2008
13.30 - 14.00
Behavioural Targeting: Making Direct Marketing Work on Digital Platforms
- Taking knowledge of traditional marketing and making it work on digital platforms
- The business benefits of Behavioural Targeting
- The path to successful behavioural targeting
- Ensuring Privacy
Donald Hamilton
UK Managing Director
wunderloop