On a recent blog, we, at E-consultancy, suggested that web analytics should have a more exciting name that does justice to its strategic importance. One suggestion that came back was “e-Business Insights”, while another was “online business intelligence”. Still, analytics is far from the sexiest part of running an e-business, and its value is often overlooked... Click here to view the full Analytics & Reporting Buyer's guide |
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Find out more about Analytics and Reporting with the following White Papers |
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