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Internet World Blog
Best Business Exhibition
A CMS is not just for Christmas - How RICS balanced speed of delivery with long-term online strategy
Tuesday 29th April 2008
12.30-13.00
A CMS is not just for Christmas - How RICS balanced speed of delivery with long-term online strategy
RICS faced a challenge in 2007: how to quickly take a major new website to market while procuring an enterprise CMS that would be flexible enough to fit its longer-term strategic requirements for multiple audiences. Coverage includes how to sell the idea of a CMS to the wider organisation. A case study on isurv.com shows how a premium content brand has been evolved to meet the changing needs of a professional users as the first step towards rolling out the CMS across RICS.
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