London, 29 July 2008. UBM’s Live Media Division, organisers of the Internet World, Technology For Marketing & Advertising and Call Centre Expo exhibitions, is pleased to announce its acquisition today of the International Direct Marketing Fair (IDMF) and Ecommerce & Digital Marketing Expo (ECDM) from Reed Exhibitions.

The IDMF has had its challenges in recent years with both visitor and exhibitor attendance, and the proposed launch of ECDM has not been well supported by prospective exhibitors. Given the current position of these events and the strong portfolio of multi-award winning products already run by UBM’s Live Media division, it has been decided that customers will be better served by incorporating both the IDMF and ECDM into Internet World, Technology For Marketing & Advertising and Call Centre Expo.

Mark Snell, Group Director, comments, “While we review the potential for the IDMF to be re-launched in 2010 we believe that the short term interests of the market and our customers will be best served by incorporating both the IDMF and ECDM exhibitors into our current events for 2009.”

As a result, Internet World will maintain its current date line but move back to Earls Court 2 where it will take place alongside Reed’s Infosecurity Europe and VCM Exhibition's Service Desk & IT Support Show, taking place in Earls Court 1. Internet World will therefore benefit from relevant crossover visitors which will provide additional technical buyers to the record numbers of marketing, new media and ecommerce buyers the exhibition currently attracts.

In addition Internet World will also have direct access to the IDMF attendee databases as well as drawing on UBM’s vast data assets and our media & association relationships to ensure the event continues to deliver and grow a first class audience to Internet World.

Snell goes on, “We have a long and successful pedigree in this sector. With our marketing strength, our data assets and our media & association relationships, the needs of the market and our customers will be better catered for by extending our existing events in this way”.

Internet World takes place 28 – 30 April 2009 and, going into it’s 18th year, is the UK’s leading internet business and digital marketing event.

- ENDS -


Notes to Editor

About Internet World

Internet World is the UK’s leading internet business and digital marketing event. Winner of Best Business Exhibition and Most Improved Established Exhibition in 2007 at the Event Awards, 2009 will see the 18th Internet World in Earls Court 2, London from 28 – 30 April.

In 2008 Internet World had a total attendance of 13,348 of which 11,156 were pure visitors (BPA audited), - an increase on 2007 which had a total attendance of 12,909 and 10,947 pure visitors. For more information go to www.internetworld.co.uk  

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK’s only dedicated event delivering digital, data and CRM solutions for marketing, media and advertising professionals. With increased visitor numbers year on year, the event moved from Olympia to Earls Court 2 in 2008. Total attendance to TFM&A 2008 was 8,132 of which 6,892 were pure visitors (ABC Audited) – an increase on 2007 with a total attendance of 5,555 of which 4,544 were pure visitors (ABC Audited). Total attendance in 2006 was 4,674 with 3,748 pure visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. TFM&A 2009 will take place at Earls Court 2, London, UK on 24th & 25th February. For more information go to www.t-f-m.co.uk .

About United Business Media Limited
United Business Media Limited is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact - CMPi, Clare Puddifoot, +44 (0)20 7921 8526, cpuddifoot@cmpi.biz