LOS ANGELES - Jaguar Cars announces results from its mobile advertising campaign in the USA. The
campaign drives traffic to its mobile internet site (WAPsite), created by Global Beach and built by Incentivated,
which promotes the new luxury Jaguar XF.

The mobile advertising campaign appears on mobile internet sites including MSN.mobi, cars.mobi, Yahoo
Mobile and admob.com. Since its launch in November to coincide with the XF unveiling at the Los Angeles
motor show, the campaign has delivered over 15 million ad impressions across the mobile internet, delivering
over 85,000 unique visitors to the Jaguar XF WAPsite, representing a Click Through Rate of 0.6%. Mobile
banner ads are the only medium used to promote the WAPsite.

Global Beach, Jaguar’s world-wide digital agency, designed the WAPsite for the US market, partnering with
mobile specialist Incentivated for the build. The WAPsite (www.jaguarxf.mobi) provides a gallery of high quality
images to promote the car’s design, innovation and performance, including high and low resolution versions of
XF videos. The site allows visitors to input their ZIP code in order to locate their nearest dealer and book a test
drive, or to order a brochure. Visitors can also submit their email address in order to request a branded email
newsletter, and can download wallpapers to their handsets.