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| Securetrading Links Up With Paypal | |
| 29 April 2008 Internet World (Stand E526) – Thousands of SecureTrading customers are set to benefit from an additional payment option that could result in added sales, following the company's decision to link up with PayPal. SecureTrading, the UK's leading independent Internet payment service provider (PSP), has signed an agreement with PayPal which means that users of its Payment Gateway will now be able accept PayPal transactions in addition to debit and credit card payments. SecureTrading will integrate PayPal’s Express Checkout solution into their payment gateway, offering added choice and access to over 20 million PayPal accounts in the UK and more than 140 million worldwide. Furthermore, SecureTrading’s customers have the opportunity to generate added revenue growth, with research showing that websites offering PayPal as a payment alternative increase sales by an average of 14 per cent*. In addition to providing one gateway for all debit card, credit and PayPal transactions, SecureTrading will also facilitate easy payment reconciliation through My-ST, an advanced transaction management tool. As a result, customers will be able to track all payments through a single reporting interface. Jon Prideaux, Deputy CEO at SecureTrading commented: “This agreement with PayPal that will enable us to provide our customers with added payment flexibility and the ability to maximise sales. PayPal offers buyers an easy, quick and secure payment option, so represents a significant addition to our service offering.” Cameron McLean, General Manager Merchant Services at PayPal comments: “We are delighted to have linked up with SecureTrading. Enabling consumers to shop without ever having to retype or share their financial information, whether a credit card number or bank account details is becoming increasingly important with the growth of eCommerce and retailers are really responding to buyer demand. PayPal is uniquely placed to meet this growing need, offering consumers a secure way to pay no matter how they choose to fund that transaction (by bank account, debit or credit card), and providing retailers with the opportunity to sell to PayPal buyers from across the globe.” He added, “With PayPal, retailers can sell their goods to the tens of millions of proven online shoppers that prefer PayPal**, often seeing a reduction in shopping cart abandonment therefore further increasing sales conversion.” ENDS Notes to editors: ** According to independent Forrester research, 23% of European online shoppers prefer paying with PayPal. About SecureTrading at Internet World With over ten year’s experience, SecureTrading enjoys an outstanding reputation for reliability and service; its fully-supported services are scalable and resilient, yet setup and integration are simple. SecureTrading is fully PCIDSS Level 1 accredited, incorporating 2048-bit encryption, 3-D Secure, AVS, Security Code (CVV2/CVC2) and anti-fraud technology into its systems, SecureTrading offers merchants the safest way to trade online. For further information please contact: About PayPal For further information please contact: | |
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