Sports and F1 merchandising retailer, Kitbag will be holding a seminar titled ‘Kitbag’s race towards e-Commerce success through search and merchandising’ at Internet World’s e-Commerce and Connectivity theatre at 2pm on Wednesday, 30th April 2008. Kitbag is one of Findel’s online brands that has recently adopted Mercado’s solution as part of a major upgrade of Findel’s online functionality. Tim Broughton, Findel Direct’s IT Director will be talking about Kitbag’s journey through e-Commerce, focusing on how search and merchandising is key to the website’s success.

Tim Broughton will provide information and insight into Kitbag’s experience in e-tail and will discuss the issues and challenges they faced on different and older platforms, the growing importance of search and merchandising in the world of e-Commerce as well as Kitbag’s future objectives with Mercado.

According to Tim Broughton, “We want to focus on our customers’ shopping journey, today visitors need to find exactly what they want very quickly, or they will go elsewhere. This is why we are concentrating on site search and navigation, combined with merchandising which allows us to highlight any relevant promotions. By doing this, we are able to provide our customers with a hassle-free shopping experience, whilst differentiating ourselves from our competitors.

“Mercado was an easy choice for us to make. Their focus on retail is exceedingly important to us and their product allowed us to make the necessary changes to our merchandising strategies without IT support. Their impressive portfolio of UK retail brands made us confident that with Mercado, we are on the path to a new level of success in the world of e-Commerce”, he adds.

Findel Direct is one of the many UK brands that have chosen to adopt Mercado’s merchandising expertise, alongside other top UK retail brands such as , Arcadia, Argos, Ted Baker, Majestic Wines, American Golf, Stylo and JD Sports. Mercado’s client base also includes Small-Medium Businesses such as Charles Tyrwitt, The Cotswold Company, UK Digital and 118 Golf.

Rich Beattie, Vice President of Mercado Europe said ‘Internet World is one of the  the biggest and most important business exhibitions of the year. We look forward to sharing our customer experiences and knowledge of searchandising with attendees and hope that we will be able to help them develop their own e-Commerce strategies”.
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For more information or to arrange an interview or a media briefing at Internet World 2008 with Findel Direct or Mercado, please contact Zaireen Iskandar at immediate future on 0845 408 2031 or at zaireen.iskandar@immediatefuture.co.uk.

Editor’s notes

Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Argos, Blacks and Millets, Charles Tyrwhitt, Majestic Wine, Scotts of Stow, Ted Baker and Zavvi (formerly Virgin Megastores) are some of the companies benefiting from Mercado’s solutions.

For more information about Mercado, please visit www.mercado.com or call Paul Robinson on +44 (0)1628 509296 or email probinson@mercado.com.