Spreadshirt, the premium online customised apparel company, has launched its new logo - the result of a global crowdsourcing contest, the Open Logo Project 1.6 (OLP)

Kim Larsen’s Love Tab was the winning design, chosen from 2,800 submissions (from 45 countries), to support the spreadshirt’s new tagline, ‘your own label.’   Larsen is a 23 year old graphic and interactive media designer from Sweden.

Each entry received comment and evaluation by an expert panel, the other designers and the spreadshirt community.  The judging panel included web 2.0 guru Dr Frank Piller, renowned San Francisco graphic designer Scott Hansen, Computerlove and international branding experts, Branded.

Kim Larsen says: ‘I wanted to make personal branding visually simple and to embed a symbol everyone can relate to, appropriate to the values of a company whose mission is to be “the world’s creative apparel platform”.‘

For more on the brief, designers, entries and comment: http://olp.spreadshirt.net

Press information and images:
Sarah Beerbohm
T: 01727 753 358, e: sarah@sarahbeerbohm.com

NB: Launched in Germany in 2002 with no start-up capital, spreadshirt has been named one of the fastest growing companies in Europe, with over 300,000 shop partners, including Samsung, MTV and the Guardian.  For individual customers, spreadshirt fulfills the growing desire for personal branding, offering one-of-a-kind, expressive apparel online, with 80 product lines including T shirts, organics and other printable items. http://www.spreadshirt.co.uk