Online marketing specialist Lyris UK (www.lyris.co.uk) will showcase its flagship product, Lyris HQ, at Internet World 2008, illustrating the return on investment (ROI) delivered by the integrated digital marketing tool.

The company will also demonstrate ListManager, the popular email marketing product on which it has forged its UK reputation.  In his Internet World Masterclass, 'The Lyris Email Marketing Action Plan' at 11am on Tuesday 29 April, Garin Hobbs, director of international sales at Lyris Technologies, Inc will outline straightforward steps that increase the success of email marketing campaigns.  The presentation will also highlight how good email practice can drive e-commerce revenues, a discipline that Lyris has extended to Lyris HQ.
 

Lyris HQ enables email marketing and monitoring, web analytics, pay-per-click (PPC) advertising management and web content management.  In an industry first, each component is owned by Lyris so users benefit from the company's ongoing development of integration between the tools.  They also have one unified source of data that facilitates an in-depth understanding of individual customers based on their unique behaviour across each digital platform.  For example, landing pages can be set up to collect details which then populate email marketing and CRM applications, or track visitor behaviour both at individual and group level. 

“Although the accountability of digital marketing has always been a core strength, often  marketers are not encouraged to take advantage of this benefit and therefore have little expectation of what can be achieved,” says Andrew Robinson, managing director of Lyris UK.  “Lyris HQ seeks to reverse this trend by making it easy to track the response rates and effectiveness of each element of an online campaign, and use these results across other applications.  With the current economic forecast heralding a squeeze on budgets, marketers will be under even more pressure to demonstrate ROI to the board.  Lyris HQ enables them to do this.”
 

Marketing Matters, a full service marketing agency, has started to offer Lyris HQ to its clients. Martin Tonks, online director at Marketing Matters explains:  “Even in these early days, Lyris HQ is showing tangible results.  It helps to provide a single view of customers, and therefore enables us to offer our clients the all-important picture of the overall marketing campaign and the effectiveness of each element.  In an environment of tighter economic constraints, the companies that succeed will be those that operate intelligent and creative strategies – Lyris HQ plays a key role in achieving that.”

 
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About Lyris, Inc.

Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Headquartered in Emeryville, California, Lyris also has offices in London.  Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online.  For more information, please visit www.lyrisinc.com, www.lyris.co.uk, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com

For more information, please contact:

Kate Alexander

Lyris PR (UK)

Tel:      +44 (0) 20 8946 3739

Email:   kate@alexander.co.uk