In the last two years, Yooba has developed an entirely new service for the production and publication of interactive content for the Internet. At Internet World in London, 29 April - 1 May, Yooba is set to introduce its new service to the market.

The service has been developed for professional marketers and tailored to meet the new demands of market communication. The Internet as a channel for market communication is increasingly taking on a central role and at the same time becoming more fragmented. Messages and content will have to engage the consumer in completely new ways.

Yooba’s managing director David Nordin explains: “We will not be replacing anything; rather, our service will be complementing the current communication mix. It will also enable many more companies to create interactive content and new brand experiences. With our platform, more companies will be able to establish a presence on the Internet. In entirely new ways.”

Using the service, companies will be able to create, publish and evaluate Internet campaigns in a simple, flexible way. No specialist know-how is required to use the service and its qualities mean that lead times for production will be significantly reduced. At the upcoming Internet World trade fair in London, Yooba will be making presentations and visitors will be offered a free campaign publication.

“With 18,000 visitors, Internet World provides an excellent opportunity for Yooba to reach the right segment and the right companies,” adds David Nordin.

During Internet World Yooba can be found at Stand E216. For further information or to make an appointment for a presentation of the new service, please contact:

Petri Koski, Marketing & Communication, Yooba, tel.: +46 709 - 93 16 14 or petri.koski@yooba.com 

For further information about the world of Yooba, visit: http://blog.yooba.com/