Internet World today announces the success of their viral game, Internet World Walkabout, which has seen 1.65m people playing since it was launched just 4 weeks ago. The game, designed by TAMBA Internet, currently sits top of the Viral Chart which tracks successful viral games across a number of sites.

Internet World, one of CMPi’s exhibitions, continues to embrace numerous cutting edge social networking and other Internet tools to reach out to their target market. The Sims-style game adds to the growing stable of applications that allow internet-users to interact before, during and after the event that starts on 29th April 2008.

The game asks the player to guide visitors around a range of areas of the show. After completing 3 levels (to represent the 3 days of the event), players are invited to register for free tickets, so they can guide themselves around the real thing.

“We were asked to do a viral game for Internet World to communicate the business arenas the show covers in a fun way that would also highlight the Web 2.0 aspects of the show. As Internet World is focused around the digital arena at large, a viral game was a great medium to reach out to a huge number of potential delegates,” commented Kay Hammond, TAMBA Internet.

“The game has been a fantastic success for both Internet World and TAMBA. We’ve been able to increase our Web 2.0 activity and also add a touch of fun to our website. Topping the Viral Chart is a real bonus and it had clearly added to the buzz around Internet World,” added James Drake-Brockman, Event Director of Internet World.

As well as TAMBA’s viral game, Internet World is making full use of other internet applications. To keep up to date with all things digital at the event, you can access their website, weblog, Facebook group and LinkedIn network.

ENDS

NOTES TO EDITORS

Internet World
Internet World is an established leading industry exhibition and conference. Winner of Best Business Exhibition and Most Improved Established Exhibition in 2007. 2008 will see the 17th Internet World in London and the event is the home for the UK Internet industry.

In 2007 Internet World had 12,909 attendees, over 270 exhibitors and was the biggest show of its kind in Europe. http://www.internetworld.co.uk/key-facts.html

Sponsors for Internet World 2008: Royal Mail, Imano, Interxion, Rackspace, Microsoft, EIBS, LinkedIn, Tamba,  Bigmouthmedia, Mediaco, Avail Intelligence, Mediasurface, Bit10, Immediacy, Auros, ePages, Bizarrevoice, and Weboptimiser.

CMP Information Ltd
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include the Internet, Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, Internet World, The Interiors Event and IFSEC.

CMPi’s magazines reach over 700,000 readers directly through subscription and controlled circulation. Each year, over 400,000 business professionals and marketers visit its exhibitions. CMPi has operations in 15 countries and customers in 110.

TAMBA Internet
TAMBA is a digital agency established in 1997 who began specialising in viral marketing in 2006. They work for clients such as Virgin Active, Match.com, Cancer Research UK and Kwik-Fit Insurance on viral campaigns, particularly viral games (or advergames as they're also known). TAMBA have had more games in the Viral Chart (www.viralchart.com) than any other agency in the world and they've won several awards for their virals including a Y Design Award at the London Design Festival 2006 and an NMA Effectiveness Award 2007.

PRESS ENQUIRIES
Parys Communications
Catriona McDermott or Victoria Thomas
+ 44 (0)207 622 9951
internetworld@parys.com