Rackspace, (www.rackspace.co.uk) a leading provider of hosted IT services, today announced Adknowledge, an online behavioural targeting technology company, as its 4000th European customer, highlighting its success in becoming one of the fastest growing IT services company in the region.

Based on its robust infrastructure, scalable storage offering and ability to deliver IT service solutions, Rackspace has been selected by Adknowledge to aid it in the launch of two new products – TaglinesTM and Cubics Social advertising. Taglines inserts behaviourally targeted logos and text links to user generated emails, newsletters and news alerts, turning what is essentially an existing cost base into a brand new revenue stream for UGC publishers and ISP’s with large volumes of user generated email. Cubics, the social advertising channel of Adknowledge serves targeted ad inventory across hundreds of social media applications, including Facebook, MySpace and Bebo platforms.
Rackspace today also announced two high-level appointments – Florian Schiebl as European business director, and Tarquin Bellinger as sales director, to reinforce its European operations. Prior to joining Rackspace, Schiebl was managing director of iPass, being responsible for the Central and Eastern European regions. He has also held positions at Bertelsmann, Compaq, Siemens, COLT Telecom and MFN.
Bellinger has joined Rackspace to lead the Sales and Solutions Engineering team. His previous position was at BT, where he led the company’s 21st Century Network business development programme. Prior to that, he led Cable & Wireless’ global services business division focusing on financial markets, based in New York.
Doug Loewe, Managing Director, Rackspace EMEA, commented, “These are very exciting times for us as reaching the 4000th customer is an accolade we are very proud of. I feel confident that our belief in delivering Fanatical Support® for our customers will continue to lead to success. While it’s far easier to focus on technology, exceeding customer expectation is the real challenge, which is why we are absolutely committed to customer service. We are delighted to have Adknowledge as one of our customers and look forward to a fruitful relationship with them.”
John Cole, managing director, Adknowledge UK, adds: “We require instant access to over 15 terabytes of behavioural targeting data in the USA and so we knew that we would need a reliable data hosting provider in the UK to help us grow our data set in Europe. Rackspace fit the specifications of our brief and were well within budget, so we went live in December 2007. We have been very impressed by the service so far.”
- Ends -
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a multi-channel behavioural targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating the AdStation™ product line of solutions with their website, email list, or search engine. For more information about Adknowledge, please visit us at www.Adknowledge.com. To show Adknowledge ads within your website or email newsletter, please visit www.AdStation.com. To receive traffic for your website from the Adknowledge marketplace, please visit www.BidSystem.com.

About Rackspace
A recognised leader in the global IT marketplace, Rackspace® (www.rackspace.co.uk) delivers a diverse suite of enterprise-class hosted IT services to businesses of all sizes. Customers choose Rackspace for its hosting specialisation and expertise, backed by the company’s award-winning Fanatical Support®. By integrating the industry’s best technologies and delivering them as services, Rackspace serves as an extension of its customers’ IT departments. Because Rackspace removes the burden of infrastructure maintenance and management, customers can focus on their core business.  Rackspace's portfolio of companies also includes the Mosso® (www.mosso.com) cloud computing platform and Mailtrust™ (www.mailtrust.com), a provider of business-class hosted email solutions.

For further information, please contact:

Ben Sewell / Mital Joshi
Rocket PR
Tel: 08453 707 024
Email: ben@rocketcomms.net / mital@rocketcomms.net