Harnessing the power of user-generated feedback

Giving customers a helping hand to choose the right product proves as effective in the online environment as it does in-store. According to Forrester:

• 77% of online shoppers find some form of recommendation useful
• 34% go on to make a purchase following a recommendation

However 64% of e-commerce sites are still not taking advantage of recommendation solutions.

Collective intelligence expert Avail Intelligence is enabling some of the UK’s most popular brands increase conversion and order rates by 30 per cent through its algorithm-based recommendations technology.

To find out more about how Avail’s technology could help you maximise the information generated from your site’s community, visit us at Stand E547 or contact us on info@avail.net to arrange a consultation.

Monetising web 2.0: Expert panel discussion at Internet World
Tuesday, April 29, 4pm – Web 2.0 area

Join Avail and expert industry commentators for a panel and networking event, which will explore how online retailers can convert the intelligence gleaned from user-generated feedback into tangible improvements to the customer journey.

The panel, hosted by of Forrester Research will include e-commerce experts including Alex Murray, Group Online Business Manager at GAME. Key areas of discussion:

• Monetising social intelligence
• Web 2.0: considering the value of customer knowledge
• Exclusive brands online
• The power of user-generated feedback

Places are limited: please register at event@avail.net

DVD.co.uk: Monetising collective intelligence

DVD.co.uk implemented Avail’s collective intelligence technology in July 2007 and has already seen the following results:

• 40% of searches result in the correct product top of the results list. DVD.co.uk has described this as a ‘major’ improvement
• Increased overall conversion rate from browsing to sales by over 10 per cent
• Strong improvement on searches for difficult or common terms – driving sales where previously customers would simply move on to another site

Read more about our customers...

"Until now, the ability to discover online behaviour has been confined to the larger and more adventurous retailers who have embedded algorithms in their in-house software. Or it's only been available as part of an expensive suite of online analytical tools. Avail’s products are welcome as a shrink-wrapped option, independent of existing online software platforms. If marketers are to truly exploit this, though, they must be prepared to constantly refine the online shopping experience to reflect levels of customer interaction."
Sean Kelly, managing director of Sean Kelly & Associates