"Radio content is never captured and catalogued in a systematic way, so there’s no way to hold radio show hosts accountable for their words."
David Brock

UK online behaviour
4 in 5 Brits now download from the web - while 18 to 34 year olds remain the key downloading demographic (89 per cent), those aged over 55 are catching up with 71 per cent of them downloading from the internet.¹

80% of Brits have downloaded music (50%), software updates (46%), photos (26%) and games (26%), with 7% admitting to downloading adult content.

Type of download	Men(%)	Women(%)
Music	58	43
Movies	26	13
Music Videos	16	7
TV programmes	18	13
Radio programmes	15	6
Podcasts	12	7

In 2007 social networking sites such as Facebook, Bebo and MySpace accounted for one in every five Internet page impressions in the UK, and their mass appeal and importance to companies will only increase in 2008.²

"It's always hard to predict what's coming up next. My main guess is that content creators will increasingly start using BitTorrent to distribute their own work directly."
Bram Cohen

Global internet use
There are currently 1 billion internet users in the world – in a couple of years it will be 40% of the world’s population. 2 billion emails and instant messages are sent each day, 2 million photos are uploaded each day and there are 100 million Yahoo! Groups.³

"The Internet lives where anyone can access it."
Vinton Cerf

UK internet use
There are now 32m people online, 67% of the total GB adult population.⁴ More than 85% of UK internet users have been online for at least 3 years.⁵

"The internet is the Viagra of big business."
Jack Welch

UK e-commerce spend
UK consumers spent £16 billion online in 2004 across 262 million transactions.
By 2005 this had risen to £22 billion spent across 310 million transactions.
By April 2010, online spending will have almost tripled to £60 billion per year.

"Getting information off the Internet is like taking a drink from a fire hydrant."
Mitch Kapor

UK online spend
£30 billion was spent online last year, in the UK the spending per capita was £1,000 and that is expected to rise 30-40% this year. Yet only 12% of total media spend is on the internet. That is well behind the time spent online and so the advertising pound will follow.⁶

"A computer lets you make mistakes faster than any invention in human history, with the possible exception of handguns and tequila."
Mitch Radcliffe

UK online advertising
The UK online advertising industry was valued at over £1, 334 million for the first half of 2007, taking a 14.7% share of the UK advertising industry.⁷

"We used to have a lot of questions to which there were no answers. Now, with the computer, there are lots of answers to which we haven’t thought up the questions. "
Peter Ustinov

UK Search
Search revenues grew by 44% year-on-year, display by 33% and classifieds by 72%.⁸
Search accounts for 57.1% of all online advertising; display 21.5% and classifieds 20.8%.⁹
At the end of 2007, social networks accounted for 7.7% of all Internet traffic sent to other websites.¹⁰

Top Ten Industry Search Terms – February 2008

Rank	Search Term	Volume
1	bebo	1.19%
2	ebay	1.04%
3	facebook	0.98%
4	youtube	0.79%
5	you tube	0.34%
6	myspace	0.31%
7	argos	0.25%
8	bbc	0.21%
9	amazon	0.21%
10	autotrader	0.17%