eCircle

Over the last 12 years a vast amount has changed, perhaps most strikingly with the impact of social media that really foster online communication. For brands to embrace all the marketing opportunities the internet offers, they must ensure they have a really clear understanding of how and why consumers behave a certain way online.

 

eCircle commissioned an in depth three part study to gain a better understanding of whether social media is really replacing email as the dominant form of communication, how different channels are used for different types of communication and how different demographics and regional factors affect this. 

 

The research is due to play a key part in the discussion over the course of the ConnectEurope Conference. The first part of  Social Media research created in partnership with Mediacom has already revealed that brands failing to harness the combined power of email and social media. The initial findings from the second report that compared the UK with five of the biggest markets in Europe – Italy, France, Germany, Holland and Spain – have uncovered significant regional differences.

 

Here are a few select findings from part one of the study to utilise in your social media strategy:
 

• 38% of Twitter users and 27% of Facebook users utilise these platforms to learn about products and companies.
 

• There is a strong overlap between the number of people who can be reached through email newsletters and social media marketing, with 56% of internet users accepting marketing message via both these channels.
 

• Almost one fifth of internet users (18%) can only be reached through newsletters. 56% of fans and followers of company / brand profiles are also reached by newsletters.
 

• Only a small proportion of users (8%) have used the "Share With Your Network" (SWYN) feature in emails to share the contents with their private networks. But at 18%, the proportion of Twitter users who have used this feature is significantly higher than average.

 

To download the study click here
 

To find out the rest of our discoveries, make sure you’re at ConnectEurope, 17th March, 2011

 


ConnectEurope2011

For 50% discount use the promo code: TFM01
 

 

For the last 12 years we’ve been working with big name brands including banks, retailers, technology firms and travel companies helping them to communicate more effectively online with their customers and prospective customers.

  

At ConnectEurope 2011 we’ll be discussing the finding of this research in depth with a host of high profile guests. BBC Dragons’ Den star and successful serial entrepreneur Duncan Bannatyne is one of the big draws to this year’s event, due to take place on 17th March in The Grange, London. As well as being one of the biggest events eCircle has ever created, it is also one of the most diverse with break out groups covering integration, innovation, and well as technology and strategy.

 

No digital marketing conference would be complete without input from the world’s biggest digital brand, Google. So I’m really pleased to say that Dan Cobley, VP Marketing for northern and central Europe will also join us offering his perspective and experience on the digital dialogue. From established giants, to exciting new start ups we will also be hearing from Groupon’s Head of UK Marketing, Jonathan Mann who will be sharing some of the secrets of the company’s success.

 

Since 2005 online marketing professionals have attended the annual eCircle Email Marketing Conference to listen to speakers from leading brands share their knowledge and experience, making ConnectEurope2011 the place to be this year for email and online marketing professionals. Other guests hosting sessions at our conference include senior team members from IBM, Adobe, Webtrends, EHS 4D, Osborne Clark and Halfords.  

 

 

If you want to join us to find out more about the research and hear all of our guest panel speak visit the ConnectEurope2011 website here