Transform your Customer Database

Frequent and constructive communication with your customers is the key to unlocking the revenue potential within your database. Email marketing is the most cost effective means of doing this. Email campaigns can be implemented for a fraction of the cost of more traditional methods of marketing, and has a reduced environmental impact.

If your customer database is missing email addresses, then email appending is the process of adding the correct personalised addresses where you do not currently have them. This then turns your contact list into a powerful tool that enables both traditional and digital communication with your target market.

Transforming your database by appending missing email addresses allows you to:

• Venture into new channels and explore new opportunities
• Enable strong and consistent communication with customers and prospects through regular email newsletters
• Gain a competitive advantage by reaching huge volumes of your audience simultaneously, within seconds
• Earn high return on investment as email marketing is far more cost effective than mailing or telemarketing
• Execute targeted campaigns instantly, increase sales, enjoy repeat business and strengthen partnerships
• Enables communication with lapsed and current customers by email almost immediately

Email appending and validation cleanses and enhances a customer database by validating if the email addresses still exist, corrects any bad email addresses and adds or appends any new working email addresses where they currently are missing.  Other fields can also be appended to a database, including industry sector, employee size, and even the full contact information for top-level decision makers or more specific job titles, such as IT manager and HR manager.

Email campaign analytics enable more of an understanding about your top customers by drilling into the data to create a profile for future target markets. This allows you to make more targeted selections when choosing new prospects and lookalikes for prospecting email campaigns that will feed the sales pipeline.

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Emailmovers is a well-established name in the email marketing arena, providing a full service email marketing consultancy, with a pool of over 132 million B2B and B2C email addresses worldwide, and work on projects in USA, EU, UK, Dubai and even China.

One of our greatest success stories has been the work we have been able to do for a number of high profile global healthcare research companies, in appending missing email addresses of healthcare specialists to their panelling data. This enabled them to conduct their surveying by email as opposed to telephone and postal. This increased the responsiveness of their campaigns by 150% and saw their ROI increase 6 fold.